For decades now, Point of Purchase Displays have made retail stores more profitable. But how do they do it and why do big retail chains rely on them?
Why Big Retail Chains Rely On Point Of Purchase Displays
Researchers learned decades ago that POP Displays in stores grab the attention of shoppers and increase sales. Basically, they work like additional salespeople who have the ability to explain things better. Plus, they remind shoppers of products they might be forgetting, and they influence them to try new products they might have never tried before. By doing so, they effectively make retail stores more user-friendly.
Another benefit is that they increase amusement levels in stores. Naturally, consumers tend to return to the same locations over and over again to satisfy their shopping needs. Also, it’s just as common for them to return to stores where they’ve enjoyed their shopping experiences before. When stores add something new that is interesting or amusing, it simply enhances their experiences. Combine that with how people love videos, and it’s easy to understand how Point of Purchase Displays with videos simply make shopping experiences better in general.
On top of that, Point of Purchase Displays have a way of increasing impulse purchases. Habitual shoppers get a rush from buying things on a whim and often that’s the feeling they go out hoping to find. For retailers, POP Displays simply help them capitalize on that more often. And, they help habitual shoppers experience the feelings they’re hoping to feel when they go out shopping.
How POP Displays Make Retail Stores More Profitable
For shoppers, one of the greatest benefits POP Displays provide is that they help them remember items they might be forgetting. Naturally, people forget things, and sometimes even having a shopping list doesn’t prevent that from happening. Fortunately for shoppers, POP Displays are excellent at giving reminders.
For example, gum, fruit, shoe strings, cleaning supplies, batteries, makeup, toothpaste, and various skin care products are items that shoppers sometimes forget. However, by featuring them in POP Displays, retailers benefit from selling them more often rather than missing out.
At the same time, POP Displays also do a great job of increasing sales of non-essential items. For example, candy, toys, sunglasses, beauty products, treats for pets, and many other non-essential items sell more often when they’re featured in them, and retailers benefit greatly from those sales as well.
Also, and just as importantly, Point of Purchase Displays influence consumers to try new products. Whether it’s for consumerism or simply because manufacturers find ways to make things better, the customer satisfaction and increased revenue that results are both beneficial in the marketplace.
Videos Make POP Displays More Effective
When POP Displays are amusing, they usually perform their best. On the other hand, when they’re boring, they usually struggle to produce as well as they could. Fortunately, videos make them more amusing, and shoppers respond by purchasing the products highlighted in them more often.
Likewise, for suppliers, including videos in POP Displays has proven to be a highly effective way to boost revenue. Store owners usually understand the benefit of keeping their stores fresh and interesting, and they also understand that consumers sometimes need reminders or help noticing new products. On top of that, by increasing impulse purchases, they benefit from that additional revenue as well. To accomplish those things, Point of Purchase Displays with videos often provide the best strategy.