If you’re interested in making a Video Box, the idea of using one for your company’s marketing must be appealing. Or you’ve already decided to do so, and that’s very smart. Why? Because it’s going to make you look brilliant. It’s also going to produce excellent ROI, which they typically do, and the ROE your company will experience will be excellent as well.
What’s ROE you ask? It stands for return on experience. Just imagine the extraordinary presentation your targeted prospects will enjoy when they open the Video Box you send them. It’ll feel like a gift, and whatever you include inside will benefit from an elevated perceived value as well. Plus, your salespeople will experience an easier time connecting with prospects and making sales. How’s that sound? Like some pretty amazing return on experience, right?
The Process Of Making A Video Box
I could easily continue to sell the benefits of using a Video Box, but I won’t. Instead, I’ll get right into the process of making one since that’s the purpose of this post.
- The first step is determining the size of your Video Box based on what will be included inside of it. Then the design can be created around those components.
- Step two is determining the appropriate screen size along with what other components will be used based on budget and style considerations.
- The third step is creating a structural design template.
- Step four is when the graphics will be laid out.
- And the final step is when the graphic files will be submitted along with the video content and samples or gifts that will be included. With samples in hand, the custom die cut insert can be created to hold them all in place.
Once these five steps are completed and a proof approval is received, they’re typically ready to ship in 4 to 6 weeks.
The Power of Presentation
Presentations are great… Well, if they’re given with pizzazz. They can engage a target audience — or at least intrigue them — and enhance communication. At their core, they’re usually pretty simple, and they’re meant to effectively present ideas by captivating viewers.
In addition to needing the right timing, the right tone, and the right demeanor, the style in which they’re given strongly impacts their effectiveness.
With that said, here are some simple suggestions we’d like to offer.
First, don’t hide behind your presentation. Essentially, it’s important to keep in mind that you’re also entertaining. Nobody in your target audience knows your product, service or opportunity as intimately as you do, so your presentation needs to be interesting in order for them to absorb what you’re presenting. Videos are excellent for that purpose.
Second, utilize text sparingly. People don’t like to read much anymore, and again, videos are an excellent alternative.
Third, tell a story. Stories have been used for centuries to communicate thoughts, concepts and ideas, and they’re highly effective at doing so. They’re also enjoyable. Maybe you’ve heard the saying Facts tell, stories sell.
Fourth, don’t be boring… enough said.
And finally, utilize current technology. It’ll make you and your company look modern. It’ll also impress your prospects… And once again, videos are excellent for this purpose.
Video Box In Action
Just in case you aren’t familiar with them, here’s a short video showing a Video Box we created for a customer.
Why Making A Video Box For Marketing Is A Brilliant Idea
Thinking about marketing tactics, can you think of any that targeted prospects actually enjoy receiving? Business cards? Traditional printed brochures? Postcards? Flyers? Or advertising magazines?
While there may be exceptions once in a while, that’s not very often in the age of technology we live in. For the most part, those types of marketing tactics aren’t very effective anymore. But… companies still spend money on them.
Anyway, without a doubt, videos have become king in the marketing world. According to Wyzowl, marketers love the ROI they produce as they strongly influence traffic, leads, sales, and consumer understanding. Plus, they enjoy making them as well.
With that said, when companies do their marketing with Video Boxes, they’re effectively taking advantage of one of the few ways to practically ensure prospective buyers watch their videos.
Get Top Notch Video Boxes From MediaFast
At MediaFast, we’ve seen how Video Boxes extremely enhance the presentations of samples and gifts. Response rates with them are exceptionally high, and some marketers have elevated their careers simply by using them.
So, why are they so successful? Because messages presented in videos are more appealing to consumers. At the same time, since videos are more interesting to decision-makers, they’re often the best way to engage them.
On top of that, recipients rarely ever set them aside or throw them away like most other marketing media. Instead, what usually happens is they show them to others who influence their decisions. Then, after that happens and they respond, sales cycles tend to become shorter and an increase in sales tends to happen.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.