Branding is important to a company’s marketing success, and video brochures can accomplish it impressively.
Company’s need consumers to recognize and remember their brand when they are looking to purchase products or services. In addition to the many great things video brochures can do, branding is another one of them.
How To Brand With Video Brochures
A brand is defined as a variety of something distinguished by some distinctive characteristic. Branding is defined as the marketing practice of creating a name, symbol or design that identifies and differentiates a product or service from other products or services.
Sometimes companies use catchy phrases, catchy songs or impressive logos with colors and symbols for branding. It is also common for companies to make statements with their branding like “FedEx. Solutions that matter.” Further defined, a brand is a company’s promise to their customers. It tells consumers what they can expect, and it differentiates a company’s products or services from their competitors. A company’s brand creates an impression or image in the minds of others.
Video brochures, for many businesses, may be a perfect tool for branding. They are practically like TV commercials recipients can hold in their hands, and the videos can be brief or long depending on how a company wants their message delivered.
Traditional printed brochures have been used for decades in marketing, and combining them with videos has been enormously successful. Videos combine audio with images and motion to make messages more memorable, and they plant a brand in a potential customer’s mind they won’t forget.
During the video, logos with colors and symbols can be used along with catch phrases or songs. Narration or moving text can be combined with visuals of products or services to formulate a company’s image in the minds of viewers. Furthermore, the design of the printed content can be used to display logos, colors, catch phrases and bullet points or testimonials to improve the effect of a presentation.
Branding With Video Brochures Impresses Potential Clients
Video brochures are state-of-the-art marketing tools that can be used in a variety of ways. All over the world, companies are using them for exposure, recognition, selling, recruiting, training, raising awareness and branding.
Research indicates they are not viewed as throw-away advertising pieces and recipients regularly share them with co-workers and decision-makers. Video brochures grab attention and deliver messages that engage viewers and create admiration and respect.
Research also indicates they create the best ROI. There aren’t many better ways to affordably impress potential clients for companies to boost their brand.
MediaFast Helps Companies Boost Their Brand
Contact MediaFast today to learn more about video brochures and how they can help your company boost its brand.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.