Do your salespeople struggle to get past gatekeepers? You know, the receptionists or executive assistants who run interference between their bosses and professionals who try to contact them.
Or, what about your company’s marketing media? Do you sometimes wonder if a gatekeeper intercepts it so it doesn’t make it to their bosses’ eyes if it doesn’t draw a response?
Been there, done that. And isn’t it frustrating? I mean, I guess it is necessary considering how often they get approached, but… If you’re selling something that would make their lives better—and you’re fairly confident about that—aggravation and disappointment reign supreme when gatekeepers prevent connections from being made.
So, what’s an effective way to get past gatekeepers? Here’s the solution: video brochures.
If you’ve heard of them and want to learn more, you’re in the right place. If you haven’t and are now feeling curious, you’re also in the right place. Here you’ll find lots of information as well as links to learn more.
Examples of Video Brochures To Help Get Past Gatekeepers
Believe it or not, Video Brochures have been around for a decade or so but are still quite novel.
In case you aren’t familiar with them, here’s a short video highlighting several we’ve created for clients. To see more, click MediaFast Video Brochure Gallery.
And while you’re watching, notice the classy print and navigation buttons that are on them. That’s part of what makes them eye-catching and far more effective than other marketing media.
Also, from what our clients have experienced, ROI with them is fantastic.
How Video Brochures Compare To Other Marketing Strategies
After watching that video, can you imagine being an executive or business owner and getting one of those instead of typical print marketing pieces, emails, or phone calls from salespeople trying to contact you?
Granted, the video content is attention-grabbing and unique, but video brochures simply look impressive, don’t they?
So, here’s what typically happens when one is presented. Gatekeepers, whether receptionists or executive assistants, are blown away because video brochures are extremely different from what they’re used to being asked to pass along to their bosses. Because of it, companies who use them give themselves distinct advantages over their competitors.
For instance, video brochures rarely ever get set aside or thrown away, and they usually land in the hands of bosses right away. Can you say that about old-fashioned print media?
They also get shared around offices because they’re so classy and intriguing—like a TV commercial consumers can hold in their hands. What that means is that others who influence the choices of decision-makers suddenly have favorable feelings about the company who’s represented in these new-age marketing pieces.
By the way, when video brochures are used for recruiting or fund raising, they’re just as effective as when they’re used for sales.
And here’s what results: We’ve had clients report as high as a 66% increase in response rates when compared to other sales and marketing strategies they’ve tried. Pretty amazing, right? To learn more, click MediaFast Testimonials.
Thinking about it, what’s the highest response rate your company has ever gotten from a sales or marketing piece? That’s rhetorical of course, but my guess is it’s not that high, and video brochures have continued to perform super well for our clients as they’ve continued using them.
Like Hand-Held TV Commercials
In several ways, video brochures are like hand-held TV commercials… Ones that viewers rarely ever want to turn off or skip past.
Another huge difference is they cost much less. To learn about our pricing, click MediaFast Product Pricing.
And another huge advantage is… Well, here’s a short video that will explain them faster. Once again—the power of videos in action.
Beat Your Competitors With Video Brochures
Is your business struggling to stand out?
How about getting appointments for your salespeople? Is that a struggle as well?
If it is, then video brochures are the solution to those problems. They’re much more appealing than other marketing media. They also draw significantly higher response rates.
For instance, here’s a testimonial I’ve shared in blogs many times. It’s worth repeating, though, because of how accurate it is in showing the effectiveness of video brochures.
“I have been trying to get a hold of (this) company for months now with no luck. Then I sent their CEO the video brochure mailer and he all of the sudden called me to set up an appointment! Yay!” That’s from a salesperson at Cornerstone OnDemand.
And here’s the thing: Your competitors aren’t using them yet (more than likely). Most of them are still using the same old strategies they’ve been using for years, and they’re probably feeling the same frustrations you are.
Why? Because antiquated strategies just don’t connect with modern consumers well anymore. And isn’t that why you’re here?
Instead, modern consumers love videos, and video brochures help ensure targeted prospects watch videos sent to them.
With that in mind, where do you post your videos? On websites, social media, or landing pages?
From our experience, those platforms don’t work nearly well enough. What does work, however, is sending them to target audiences in video brochures. When they’re received, videos get watched…over and over again.
Video Brochure for Stansberry Research
To show another example, here’s a video brochure we created for Stansberry Research.
Case Study: Stansberry Research
Stansberry Research offers a wide range of services revolving around investment strategies. Their goal is to help investors capitalize on the safest, most profitable investment ideas no matter what’s happening in the stock market. According to their results, they’ve been performing wonderfully for years.
With their marketing in mind, several years ago they decided they wanted better response rates than their print strategies were producing. So, they did research on the newest strategies and then chose video brochures from MediaFast. They said it was because they capitalized on videos to produce the modern feel they wanted, and they were excited to engage their target audience with their videos.
Unsurprisingly, their results were outstanding.
More specifically, they conducted a split test to compare their old strategy with their new video brochures. After the first run, the results showed a 79.4% higher response rate for the video brochures. Then to confirm those results, they ran the same test two more times and got similar results.
Needless to say, they transitioned to only using video brochures in 2018 and have continued using them with great success ever since.
To read more, click this link to a review from their Chief Operating Officer, Jennifer Parks.
Get Past Gatekeepers With Video Brochures From MediaFast
Confidently each month, we send out dozens of FREE samples to prospects interested in our video brochures. Why? Because our products are superior to those of our competitors and we’re willing to let prospective buyers compare what we offer to theirs anytime.
For reference, here’s a testimonial from one of our clients, Katie Richardson.
“We have been working with MediaFast for years and the quality of their products is second-to-none. Their detail-orientation is unsurpassed, which is why they are one of our favorite partners.“
In addition, our video brochures have only a .05% malfunction rate. That’s half a percent and far superior in our industry. Furthermore, customer satisfaction is our highest priority, and we only use brand new, Grade A components to make everything we sell. We include a one-year full warranty as well.
After reading this, if you’d like to use video brochures to get past gatekeepers in sales and marketing, or to get a FREE Sample, contact us today.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.