Samples used for marketing is a tactic that has worked well for centuries. The theory is simple. Give someone a little taste or feel for what they’ll be getting, and they’ll be more interested in buying.
In modern times, now that videos can be combined with them, they work even better. To be more specific, I’m referring to a Video Box. In case you aren’t familiar with them, here is a short video:
How A Video Box Makes Samples Used For Marketing More Effective
For consumers, videos are appealing, efficient, and entertaining. For companies, they provide an effective way to engage their target audience with something they enjoy. Plus, open and response rates with them are sky high, and the return on investment they produce tends to be high as well.
For example, we recently had a customer who sells operating systems use a Video Box as part of their marketing strategy. They included fancy socks in them and sent them to their top prospects. In addition to enjoying an immediate boost in sales, many of their customers told them it was the coolest marketing strategy they’d ever seen.
With respect to marketing videos, what makes them so effective is that they engage multiple senses in viewers. This makes them more entertaining and memorable. It also gives them the ability to say and show more in less time. What tends to result is more effective marketing, and usually an increase in perceived value and revenue.
Also, as a benefit to consumers, videos feel like they require less effort to watch than reading. They’re highly effective at stirring emotions, which often motivates even the laziest of consumers to respond, and companies who find ways to get their most-likely-customers to watch their videos usually enjoy success because of it. Combine that with the appeal of samples, and it’s easy to understand why Video Boxes make them even more effective than they’ve ever been before.
Video Marketing Products Produce Excellent Results
At MediaFast, we’ve seen how products like Video Brochures and Point of Purchase Displays with videos have produced excellent results in marketing. Video Mailers and Video Boxes used for samples and gifts have been equally as productive as well.
The biggest reason for their success is that messages presented in videos are more appealing to viewers. Furthermore, since videos are more interesting to decision-makers, they’re often the best way to actually get their attention.
With respect to samples, what a Video Box does is give companies a way to include videos in their presentations so they feel more modern and classy. Their prospects usually appreciate this novel concept, and they rarely ever set them aside or throw them away like most other marketing products. Instead, they usually show them to others who influence their decisions. On top of that, after they respond, sales cycles tend to become shorter and more sales tend to get made.
After reading this, if you’d like to purchase Video Boxes to distribute your samples used for marketing, or to get a FREE Sample, contact us today.