Video Brochures have been producing outstanding results for several years now, but how exactly do companies judge their performance? One of the best ways we’ve heard is based on how many doors they open.
Judge Video Brochures By How Many Doors They Open
To get an accurate understanding of how well anything performs, judging it based on how many times it produces the desired result makes a lot of sense. For example, when keywords are used in pay-per-click campaigns, they get judged based on how often people search and/or click on them. Likewise, when a car is purchased for performance and fun, it gets judged based on how fast it can go, how fast it can stop, how well it handles while turning corners, and how much fun people have while driving it.
Similarly, the best way to judge the performance of Video Brochures is based on how many times they open doors to prospects that might otherwise have been shut. If recipients respond and want to learn more about what is being sold, that equals success. If product samples are requested, that also equals success. If face-to-face meetings result, that’s excellent. On the other hand, if recipients fail to respond or show any interest, that is not a success.
Effectively, the purpose of Video Brochures is the same as marketing, which is to build relationships. Before sales can be made in many circumstances, relationships have to develop first….. at least a little bit. For example, while candy can be sold without an existing relationship, that normally isn’t the case for higher-end products or services. In those cases, buyers usually want to know quite a bit more.
With relationships in mind, sellers need buyers to be interested in them first before relationships have a chance to develop. That, without a doubt, is where Video Brochures excel. While prospects often disregard many forms of marketing for various reasons, they rarely ever disregard Video Brochures because they’re super interesting, extremely impressive, and too hard to ignore. They succeed at opening doors even when other marketing strategies fail, and the majority of companies who use them having been singing their praises for years.
Get The Best Video Brochures From MediaFast
Video brochures can be used for sales, fundraising, networking, recruiting, training, branding and many other purposes. ROI with them is outstanding according to the feedback we’ve received, and we couldn’t recommend another marketing strategy more highly in most circumstances.
Honestly, it was an absolute stroke of genius when someone decided to combine traditional brochures with videos. To recipients, experiencing a video brochure almost feels like holding a TV commercial in their hands. However, for users, they don’t cost nearly as much. To learn more, click here: What Video Brochures Do Better Than Other Marketing Products
What’s even better is that Video Brochures provide an excellent way for companies to help themselves stand out from competitors. Simply by investing in Video Brochures, companies give themselves perhaps the best tools available to reach and engage their most likely customers.
At MediaFast, we understand how important it is for companies to spend their marketing dollars wisely. When companies hire us, they get an expert in the industry to work with from start to finish. We know what it takes to design, print, manufacture, and deliver the best Video Brochures. We only use brand new, Grade A components to help ensure that is true, and we don’t overcharge. On top of that, customer satisfaction is our number one priority.
To learn more about Video Brochures or any of the other Video Marketing Products we offer, contact us today.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.
