How to Make an Effective Marketing Video
Get your target audience to respond
Best Practices for Making a Marketing Video
View these flip cards for our recommendations
Identify Your Target Audience
Rather than describing it as “everyone”, consider the age, gender, background, and interests of your prospects so your messages will make the impact you desire.
Focus on What Your Prospects Will Gain
What consumers really want to know is how a product, service or opportunity will improve their lives if they buy it.
Clearly Present How You'll Reduce Pains
Let them know what sets you apart from your competitors and why they should buy from you instead of them.
Be Sure to Arouse Emotions
Videos combine images with sound and motion to arouse emotions. Those aroused emotions prompt viewers to respond to messages they see in videos.
Use Animation for Complex Complaints
Animation can bend the laws of nature, meaning it can explain practically any concept that might be too difficult to explain with words or real life images.
Segment Your Content If Necessary
Most commercials are 30 seconds or less for a reason. Therefore, using multiple short videos can produce difference-making advantages.
Use Humor and Silliness If You'd Like
If it sparks interest and entertains — great! At the same time, people are sensitive to different things, so think it through beforehand.
Remember Short Attention Spans
The average attention span is 8 seconds. To get viewers to continue watching, you have to show and tell them something interesting right away.
Decide How You'll Distribute the Video
We highly recommend video brochures, video mailers, and video boxes…especially since response rates to them are extremely high.
