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How To Make An Effective Marketing Video

Get your target audience to respond

Best Practices For Making A Marketing Video

Here are videos featuring Amy Hafen, President of MediaFast, and Bill Diaz, VP of Sales, detailing how to make an effective marketing video as well as how to leverage it for maximum profits. As always, if you have questions, please contact us. We’re always happy to help.

View these flip cards for our recommendations

Identify Your Target Audience

Rather than describing it as “everyone”, consider the age, gender, background, and interests of your prospects so your messages will make the impact you desire.

Focus On What Your Prospects Will Gain

What consumers really want to know is how a product, service or opportunity will improve their lives if they buy it.

Clearly Present How You'll Reduce Pains

Let them know what sets you apart from your competitors and why they should buy from you instead of them.

Be Sure To Arouse Emotions

Videos combine images with sound and motion to arouse emotions. Those aroused emotions prompt viewers to respond to messages they see in videos.

Use Animation For Complex Concepts

Animation can bend the laws of nature, meaning it can explain practically any concept that might be too difficult to explain with words or real life images.

Segment Your Content If Necessary

Most commercials are 30 seconds or less for a reason. Therefore, using multiple short videos can produce difference-making advantages.

Use Humor and Silliness If You'd Like

If it sparks interest and entertains — great! At the same time, people are sensitive to different things, so think it through beforehand.

Remember Short Attention Spans

The average attention span is 8 seconds. To get viewers to continue watching, you have to show and tell them something interesting right away.

Decide How You'll Distribute Your Video

We highly recommend video brochures, video mailers, and video boxes...especially since response rates to them are extremely high.

Product Examples

Below are examples of video brochures, video mailers, and video boxes we’ve made for clients. To see more, please click on the product galleries for each of those video marketing products.

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