How To Make An Effective Marketing Video


You can make great profits with a marketing video that is effective on a target audience. With that in mind, here is advice we’ve seen work extremely well.

Identify Your Target Audience

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Rather than describing it as “everyone”, consider the age, gender, background, and interests of your most-likely-customers so it’ll make the impact you desire.

Focus On What Your Prospects Will Gain

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What consumers really want to know before making a purchase is how a product, service or opportunity will improve their lives if they buy it.

Clearly Present How You’ll Reduce Pains

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Let them know what sets you apart from your competitors and why they should buy from you instead of them.

Be Sure To Arouse Emotions

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Videos have the ability to combine images with sound and motion to arouse emotions. Those aroused emotions tend to prompt viewers to respond to messages they see in videos.

Use Animation For Complex Concepts

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Animation can bend the laws of nature, meaning it can explain practically any concept that might be too difficult to explain with words or real life images.

Segment Your Content If Necessary

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Most commercials are 30 seconds or less for a reason. Using multiple short videos can produce difference-making advantages because of it.

Use Humor and Silliness If You’d Like

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If it sparks interest and entertains — great! At the same time, since people are sensitive to different things, just think it through well beforehand.

Decide How You’ll Distribute Your Video

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We highly recommend our Video Brochures, Video Mailers, Video Boxes and POP Displays, especially since their response rates and ROI are extremely high.


Having been in business for over 30 years, our expertise allows us to find effective solutions at prices you can afford. Without resources being spent on unachievable concepts, you can rely on us to help ensure your videos get watched in impressive, reliable Video Marketing Products that will engage your target audience in a way most likely to draw a response.

Also, to ensure the best quality, we only use brand new, Grade A components. We’ve heard horror stories of digital marketing products made by other companies with recycled or refurbished parts failing at the most inopportune moments, and we do not want that happening with media made by us. The success of our clients matters too much for us to take that risk.

And finally, we’re a great resource for ideas. In addition to sharing what we know in conversations and in videos online, click this link to read our Case Studies. They’ll tell you what companies have done in their specific industries to be successful while using Video Marketing Products purchased from us.


We only use brand new, Grade A components to make products you can rely on. To ensure that your mailer arrives and delivers your message without incident, we’ve implemented a rigorous quality control procedure.

• Step #1 – The motherboard is tested.
• Step #2 – The electronic module undergoes a 3+ hour aging test.
• Step #3 – During mailer production and electronics assembly, the software and functionality of each button is tested.
• Step #4 – After printed wrap assembly, the finished mailer undergoes another 3 hour aging test. During this process we test the battery by recharging and discharging it for at least 4 hours.
• Step #5 – We connect the mailer to a computer to check the memory for a second time, and then we upload the customer provided videos.
• Step #6 – The mailer’s physical appearance is checked to make sure there aren’t any cosmetic imperfections. We also check the functionality of each button for a second time.
• Step #7 – The mailer is moved into packaging where it undergoes a second and final cosmetic test before being packaged and prepared for shipping.
Econic 6x9 7" Video Brochure made by MediaFast
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