Sending a Video Mailer to targeted prospects is a great way to engage them. That’s even more true due to the seismic effect COVID-19 has had on the way we all do business. Now, videos make an even greater impact. By utilizing their appeal and versatility, companies have managed to remain productive. At the same time, many salespeople have found a way to thrive.
With that said, following up after sending a Video Mailer is a key to success. Here’s why: According to the National Sales Executive Association, 80% of sales are made during the 5th to 12th contact with a prospect. That means only 20% of sales occur in the 1st through 4th contacts.
How To Make More Sales After Sending A Video Mailer
If you’re a business owner, you can take advantage of Video Mailers to engage your most likely customers at a time when travel has been compromised and face-to-face meetings happen less frequently. A well-constructed, strategic video can help you make a fast, credible introduction to your target audience. As a result, your product demonstrations, how-to instructions, and other marketing messages will help you connect with them in a modern and rewarding way.
Without a doubt, the emotional connection companies create with Video Mailers has proven to be highly successful in sales. During this global pandemic, everyone has been thrown into a situation where none of us can safely get together in traditional ways as often as we used to. However, videos give us the ability to get past all of that. They also help us sometimes do business in a manner even more effective than we used to.
When it comes to Video Mailers, they win the battle for attention when matched against other direct mail marketing products. As well, recipients find them too interesting to ignore. Then, after they review them, they’re usually so impressed that they can’t resist being even more interested in what is being presented. At the same time, since it’s rare when someone agrees to buy something after the first sales pitch, follow-up is often necessary.
Videos Open Doors So Effective Follow-Up Can Make Sales
After videos peak interest, effective follow-up can make all the difference when salespeople are trying to make sales. With that in mind, here are three recommendations to help follow-up go better:
- Education. To get someone to change their answer from “no” to “yes”, information presented during follow-up must be new and valuable to the prospective buyer. New information creates trust and increases value. Salespeople who fail to present new information as they continue to follow-up usually wear out their welcome pretty quickly.
- Repetition. Sometimes people need to hear the same thing over and over again before they fully understand how buying a particular product or service will benefit them. Without being annoying, it can make a great difference when salespeople act with patience and repeat important details while also mixing in new information to add value.
- Variety. At every stage of follow-up, a variety of communication tactics should be used. Effective tactics include direct mail, phone calls, texts, email, videos, and face-to-face meetings. At the same time, the primary focus of every conversation should not be about making the sale. Instead, since people want to be liked and they prefer to buy from people they like, building sincere relationships should also be a priority.
Salespeople who incorporate these suggestions tend to be very good at follow-up. As a result, they perform much better throughout their careers, and it definitely pays off.
Video Mailers Provide A Great Reason For Follow-Up
In addition to being impressive, cutting-edge pieces of technology, Video Mailers also intrigue, impress, and succeed at drawing a response from recipients. They also provide an ideal reason for follow-up to occur.
Yes, COVID-19 has continued to impact the way we all do business. However, it doesn’t mean people have stopped spending money. They’re just spending it on different things and in different ways. Meanwhile, companies who leverage the power of videos with products like Video Mailers have continued to prosper, and your company can do the same.