Knowing how to make your company brand unforgettable can lead to huge profits. When people need something, the first thoughts they have are about who and where they know to get it from. Then they analyze their thoughts and decide how to move forward. If they think of you or your company at that time, you have a great chance to get their business.
Both print and digital marketing are excellent at making brands unforgettable. Since they work well together, we recommend using both whenever possible because, in all practicality, you never know how someone will discover your brand.
Print marketing makes brands unforgettable
In the digital world we live in, print marketing remains an important part of marketing in general. This is true because print is tangible, trustworthy, calming and traditional.
Simply put, companies who develop a strong print strategy are able to connect with their audiences on a different, arguably more intimate, level.
Print remains highly successful in marketing maybe because it is traditional, or maybe because it feels good to physically touch and feel something when we are trying to relate to words or images. Also, print marketing seems to further stimulate trust in a potential customer.
By its nature, print marketing engages a defined audience with a distinctive, authoritative voice. For example, Rolling Stone, National Geographic, Guns and Ammo, Sports Illustrated and Wall Street Journal have their own voice and target audiences. They wouldn’t be able to engage and entertain their readers with compelling stories without first defining those two things. Companies who market their brands in them usually target the same audiences.
Print marketing also retains a certain dignity. People have grown accustomed to looking skeptically at advertising they see online. However, they expect more reliability and seriousness from print marketing. Unlike digital information, print is fixed and immutable. Companies can’t go back the next day and correct mistakes or remove content from circulation if they decide it doesn’t represent their brand as well as they would prefer.
Furthermore, companies who put their content in print and have it distributed are usually proud of it and believe others will benefit from it. It gives their audience reason to trust their authority as well as the stability of their brand.
For decades, consumers have found pleasure in reading printed content for entertainment, learning, and finding discounts or promotions. Even in today’s digital world, they still turn to print for the same reasons.
Digital marketing makes brands unforgettable
Even in countries with less advanced digital technology, digital marketing is still outstanding at making brands unforgettable.
If a company does not have a website or an active presence online, opportunities for exposure and sales are often missed because potential customers are not attracted to them.
An online presence builds credibility and gives potential customers a way to learn more about what a brand has to offer with their products, services, and special offers.
A brand tells potential customers what they can expect, and it differentiates a company’s products or services from their competitors. A company’s brand is what makes an impression in the minds of others.
Videos, for many businesses, are perfect for branding. They engage more senses in viewers by combining audio and visual to make messages more memorable, and they excel at planting a brand in a potential customer’s mind so they won’t forget it.
Whoever thought to combine print marketing with videos was a genius because it has been astronomically successful.
Video brochures have taken the marketing world by storm because they are practically like TV commercials people can hold in their hands. However, they’re much less expensive.
Video brochures are state-of-the-art marketing tools that can be used in a variety of ways. All over the world, companies are using them for exposure, recognition, selling, recruiting, training and branding.
This is also true for other digital marketing pieces that include videos for people to watch.
Research indicates marketing pieces that include videos are not viewed as throw-away propaganda by recipients, and they regularly get shared with co-workers and decision-makers. Also, they grab attention and deliver messages in a way that creates admiration and respect.
Feedback also indicates they create the best ROI. For companies, there aren’t many better ways to affordably impress potential customers and make a brand unforgettable.
MediaFast helps make brands unforgettable
Since 1991, we’ve been helping companies make their brands unforgettable. We understand a great presentation is an unbeatable way to gain the attention of potential customers, and we combine our extensive experience with excellent resources to help our customers get the best modern marketing has to offer.
To learn more about us and how we can help make your brand unforgettable, contact us today.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.