How Video Brochures Raised The Bar For Equipment Sales

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Video Brochures raised the bar for equipment sales for CAT, or Caterpillar Inc., by outperforming all other sales tools, just like they’ve done for many other products. In the marketing world, they burst onto the scene a handful of years ago and instantly became superstars, and all types of companies have great success with them.

So, how did they do it? By combining new-age video marketing with the best of print advertising. By basically being a TV commercial prospects can hold in their hands. Also, by turning potential customers into paying customers far more often than traditional brochures or pamphlets. And by giving Caterpillar Inc. a cutting-edge way to present their marketing messages to prospects who weren’t able to resist them. Oh, and they also look too valuable to throw away, unlike business cards, and they have a way of increasing the perceived value of products, services and opportunities.

With that said, if you’re like so many other companies who are looking for the best way to advertise what they sell, Video Brochures are the solution.

How Video Brochures Raised The Bar

In case you aren’t familiar with them, here’s a short video of a Video Brochure in action:

After watching that, you can probably see how much more impressive they are than traditional sales and marketing media. Companies who use them love how they grab attention and deliver messages. They also appreciate how frequently recipients respond to them. In fact, we like to refer to them as the world’s best door openers because they commonly open doors for salespeople that might otherwise have never been opened.

Essentially, the secret to their magic is that they’re extremely interesting, highly efficient, and impossible to ignore. They also simplify introductions. Help companies stand out from competitors. And get even the most hard-to-reach prospects to listen to messages they otherwise would have never been opened to listening to. What’s more is that recipients usually can’t resist showing them to others who influence their purchasing decisions, which effectively leads to face-to-face meetings and purchases happening soon afterwards.

Why Your Company Should Use Video Brochures

Instead of continuing to spend money on traditional sales and marketing materials, we believe it would be wise for you to modernize your strategy and invest in Video Brochures. Traditional business cards and paper marketing materials are now outdated. They don’t seem to work as well anymore or garner as much respect either. However, Video Marketing Products do, and changing with the times is important in business.

On top of that, Video Brochures attract clients and get information across smoothly and effectively. For recipients, the experience is like holding a TV commercial in their hands. For users, they often produce similar results.

Furthermore, the main reason they’re so productive is because they capitalize on the power of videos. Videos are often what consumers look for when doing research. So do executives as they look for ways to improve their companies. Because of it, videos have become one of the most versatile and profitable communication strategies available.

Case Study: How Well Video Brochures Worked For CAT

CAT, or Caterpillar Inc., is an American Fortune 100 corporation that designs, develops, engineers, manufactures, markets, and sells machinery, engines, financial products, and insurance to customers via a worldwide dealer network. They’re a genuine enabler of sustainable world progress and opportunity, and they’re defined by global leadership, innovation and sustainability.

To make their marketing more modern, they partnered with MediaFast to create Video Brochures to highlight their equipment’s features and illustrate why it outperforms their competitors. Then they sent them to large scale heavy equipment buyers around the world.

According to their feedback, they were very successful and they’ve since reordered multiple times as of this date.

Video Brochures Cost Less Than You Might Think

To be upfront, the average cost of a single Video Brochure is between $25 to $65. Variables like quantity, screen size, memory size and battery life all affect the cost per unit. However, we don’t charge for all variables.

Here is more about why MediaFast is the right company to buy them from:

  1. We do not lock video content on Video Marketing Products we sell so users can change it. This prevents them from having to purchase new units, and they can reuse them.
  2. We only use brand new, Grade A components to ensure the best quality.
  3. One unit is the minimum order with us. Sometimes companies want a prototype to test first, and we understand.
  4. We do not “bait and switch” or “nickel and dime” with our prices. Variables exist, but not all of them add costs.
  5. We help customers choose what variables they want so they get a product that fits their wants and needs.
  6. Our products come with a full warranty.
  7. We have many design templates to make it easy on our customers, but none are considered standard. At the same time, customization is encouraged.
  8. Multiple videos can be included.
  9. Units can have up to 14 buttons for controls such as Play/Pause, Fast Forward, Rewind, Volume Up, Volume Down, which Video to play, Skip Forward 15 Seconds, Skip Back 15 Seconds, etc.
  10. We give excellent advice on how to use them.

For these and other reasons, Video Brochures are definitely worth the money it costs to have them. They’re powerful marketing tools that present messages in the most effective way — THROUGH THE POWER OF VIDEOS — and prospects respond to them extremely well.

If you’d like to learn more about how Video Brochures raised the bar for sales tools, or to receive a FREE Sample, contact us today.