Video mailers have become a leading way to engage and impress top prospects. Even if they’re hard to reach, video mailers typically make it into their hands.
What happens the moment video mailers are received is that recipients usually feel captivated by their novelty. They also feel impressed that someone thought highly enough of them to send them such an impressive marketing piece, and then after watching it, they usually can’t resist the urge to share it with co-workers and other decision-makers. The combination of video content with classy print media heightens appeal, and what results is a potent marketing piece that produces a stronger influence.
Another way to explain this is that video mailers have become one of the most effective ways for companies to engage their target audience, especially those who are hard to reach. They combine classy, attention-grabbing design with cutting-edge technology to form a powerful presence, and messages in them ordinarily receive more attention than traditional methods of marketing. Traditional marketing pieces simply don’t have the elements necessary to be as effective in the digital world we live in today.
Video mailers win the competition for attention
By definition, novelty is the quality of being new, striking, original or unusual. Novelty in many circumstances heightens appeal, increases exposure, and makes information more memorable about a person, place or thing. Because of this, novelty enhances marketing messages and helps them receive more attention.
What makes video mailers so effective is that they combine the power of video with the power of print, the power of tangibility, and the power of novelty in one package.
When watching videos, viewers gain the advantage of being able to see and hear more information in less time. More details can be learned, and the heightened appeal and increased engagement of senses makes watching them more enjoyable. Even though many people still like to touch and feel attractive print marketing materials, the addition of videos has proven to help companies benefit from their messages receiving an increased amount of attention.
Effectively, video mailers help companies be the first to come to mind when consumers want or need what they have to offer. Essentially, that defines the purpose of marketing. It all begins with the increased amount of attention their video mailers receive from recipients and others who influence them, and our customers who use them usually rave about how well they perform.
Impress top prospects with video mailers from MediaFast
To enjoy sustainable success, a company’s brand must inspire confidence and be aesthetically appealing to consumers and/or prospects. In some cases, it can be argued that appearance is everything. Often people will pay extra for something that looks good or is marketed in a unique way, and companies who do extraordinary marketing usually get rewarded for it.
With regards to direct mail, video mailers are extraordinary marketing pieces sent to targeted prospects to help companies gain an advantage over competitors. Video mailers have what it takes to significantly influence decision-makers, and the value they add is well worth the money it costs to have them. ROI with them is typically very good.
With regards to using them, while it can be challenging for companies to design cost-effective video mailers due to the creativity and range of materials necessary to produce them, companies who work with us benefit from our experience and expertise. We know what it takes to design, print, manufacture, and deliver highly effective video mailers, and we’ve helped many customers achieve the results they had in mind when they’ve decided to use them.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.