When it comes to marketing, it’s highly important for companies to know who their target audience is and how to reach them.
While it’s important to reach as many people as possible, companies often find the most success by being direct. Being direct is exactly what video mailers are designed to do, and we highly recommend them as a way for companies to impress their target audience.
Impressing a target audience with video mailers pays well
Directly reaching prospects who are the most interested in their products or services ultimately helps companies plant their brand in the minds of their most likely customers. As a result, their salespeople are able to make more sales and they benefit from increased revenue.
With regards to branding, there are multiple definitions. Decades ago a brand was defined as a name, slogan, sign, symbol and/or design that would identify products or services companies had to offer. A brand differentiated one company’s products or service from their competitors. Now, branding is more complex and even more important for companies to become and remain successful. A brand has become the perception a consumer has when they hear or think of a company name and/or its products or services. Furthermore, the word “brand” is more of a moving target that changes with the behavior of consumers and those who represent companies themselves.
For companies, branding is not only about getting their target audience to select them over their competitors. It is also about them getting their prospects to see them as the only provider of an ideal solution for their wants and/or needs.
Effectively, video mailers help companies perform great branding and boost revenue by accomplishing the following objectives:
- They help companies get past “gate-keepers” so they can engage decision-makers
- They get shared amongst decision-makers
- They clearly deliver messages with sound, motion, and print
- They improve perceived value
- They improve credibility
- They engage more senses in recipients to create a better emotional connection
- They say and show more in less time
- They motivate prospects to make purchases
- They help companies keep the customers they have for repeat business
As a result, video mailers generate some of the best ROI in marketing. Recipients are impressed by them, salespeople love their help, and companies who distribute them reap great financial rewards for doing so.
Video mailers provide an edge over competition
Marketing and branding are two of the most important aspects of any business, large or small, retail or B2B. Effective strategies give companies a major edge over their competitors, not only allowing them to be stable, but also allowing them to thrive and grow.
Video mailers tell a company’s most likely customers exactly what they can expect from them. They also help companies highlight their products or services in a novel way and leave recipients feeling impressed because more than likely they will have never seen a video mailer before, much less had one sent directly to them.
When received, video mailers feel like gifts. They are impossible to ignore, and within no time, they allow companies to show off the best of what they have to offer. Consequently, momentum is created for salespeople to capitalize on and companies have an easier time outperforming their competition.
Video mailers impress a target audience
To enjoy the rewards of impressing your target audience, we highly recommend video mailers. We’ve seen very few marketing products perform better, and they’re more affordable than many people think.
The ROI they generate is outstanding, and to recipients, they truly feel like receiving a gift (everybody likes receiving a gift).
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.