While there aren’t many ways to improve a video brochure, one way to do so is by using a hardcover. Not only will it still perform like one of the best video marketing products ever, but the hardcover will make it feel even more impressive, prestigious, and durable.

The Benefits of Using a Hardcover on a Video Brochure

Like most people, you are probably familiar with the terms paperback and hardcover from your association with books. Most of us learned the differences between them at an early age. In fact, I can still remember the hardcovers on my school text books and on the thick encyclopedias my parents had at home. More than anything, I think the encyclopedias were used mostly for decorations on the bookshelves… and my parents probably bought them because they just couldn’t bring themselves to say “no” to the door-to-door salesman who came knocking at their door. At least they felt expensive and prestigious, and they were somewhat classy as well. However, the hardcovers on the text books were obviously used for durability (I don’t think we used the encyclopedias enough for that to be an issue).

Since most people are already familiar with the differences between paperback and hardcover on books, understanding it on video brochures should be pretty easy. To keep it simple, here are some bullet points:

• Hardcover is more expensive than paperback because of production costs
• Hardcover uses better paper quality to prevent the paper from damaging over time
• Hardcover has better perceived value
• Hardcover has more of a premium look and feel
• Hardcover video brochures look even more prestigious
• Hardcover video brochures from MediaFast can be re-used even longer (we do not lock video content and it is easy to change)

While our regular video brochures are totally awesome, hardcover video brochures might be ideal for some marketers. Regardless of which cover style is chosen, a MediaFast video brochure will still capitalize on the power of videos. It will still benefit from being a tangible sales tool and marketing piece that works great for engaging prospects, and it will still produce some of the best ROI ever generated by a video marketing product.

Get Outstanding Video Brochures from MediaFast

At MediaFast, all of our video brochures are made with only brand new, Grade A components to ensure the best quality. Also, from what we know, we are the only company in our industry to include a full warranty with the video marketing products we sell. It is not a limited warranty. If something in a video brochure purchased from us is defective or malfunctions, we will fix or replace it right away. The only exceptions are that if the problem was caused by normal wear and tear or if evidence shows the product was not sensibly cared for or was mistreated.

Also, as stated above, we do not lock the video content on the video brochures we sell. Loading the video content onto them for our customers is included in the price. Then we leave them unlocked so the video content can be changed if our customers decide to do so at any time without any added costs to them. While some companies in our industry charge for this service, we’ve chosen not to because we believe that without the video content, a video brochure isn’t really a video brochure. Also, we don’t want to limit the technology, and we definitely don’t want to limit what our customers can do with it.

To learn more about video brochures or any of the other video marketing products we offer, contact us today.

John Bynum

Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.

I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”

Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.