Entertainment
Miramax
GOAL: To publicize a new feature film
SCALE: 100 Video Boxes with 7” HD/IPS screens and custom EVA foam inserts
IMPACT: Highly Successful
PROJECT OVERVIEW: This client wanted to heighten the “buzz” around a new feature film they were about to release. To do so, they partnered with MediaFast to create a HD IPS Video Box with a 7” screen along with promotional items to fit inside. The success it produced was so great that they’ve since used this strategy several more times for other feature films.
