Fundraising
St. Jude
GOAL: Provide meaningful recognition in the absence of their annual gala
SCALE: 135 5” Hardcover Video Mailers
IMPACT: Highly Successful
PROJECT OVERVIEW: This high profile children’s hospital charity was looking for a meaningful way to express gratitude to donors in the absence of their traditional year-end gala due to COVID-19. They collaborated with MediaFast to produce a beautiful hardcover HD IPS Video Mailer that featured personalized videos illustrating the impact of their donations while also expressing gratitude for their support. The piece was so successful that they’ve chosen to use it regularly in other campaigns for fundraising and recognition.
