In the world of business, understanding effective ways to influence people and having good perspectives in general can make a huge difference. People’s perspectives influence their moods, which influence their actions, which ultimately influence what happens to them. As a result, the ways professionals think and interact with others can drastically impact their future.
With that said, companies are now able to influence others with videos and video brochures in ways more impactful than even face to face conversations.
Using videos is a great way to influence prospects
While face to face interactions work well, they aren’t always possible. Sometimes circumstances won’t allow for it, and other times targeted prospects simply won’t respond to people who want to talk to them. On top of that, face to face interactions aren’t always the best strategy because individuals aren’t always at their best during face to face meetings or in conversations. However, videos have proven to help companies effectively engage prospects in ways they respond to and appreciate.
What videos allow companies to do is engage prospects with more than just words alone. Most people are easily captivated by motion, and a sales pitch delivered in video can result in someone feeling more interested and/or motived to respond to a call-to-action. As well, when done correctly, video has the power to resonate quickly with a targeted audience. An effective video is less about answering every question and is more about a way to visually convey information and peak someone’s interest so they’ll want to learn more.
What’s more, according to HubSpot, the human brain processes visual information 60,000 times faster than text. Despite this, many companies still rely entirely on motionless words and/or images to communicate their messages. While it might seem more convenient, essentially, those companies are missing out on revenue they could be receiving.
Instead of missing out on revenue, companies would do themselves a huge favor by understanding how influential videos can be on their prospects. For example, 74% of marketers say video content converts better than any other form of communication they try. Also, marketing campaigns that include videos receive a much higher response rate than campaigns without videos. Why? Because videos invoke emotional responses from viewers in short periods of time and have the ability to make complex concepts easier to understand. They also make messages more interesting, and they can set the tone for more informed conversations as prospects genuinely feel more interested.
Video brochures are ideal for targeting prospects
The most successful companies now use videos regularly for many different purposes, and there is no sign of this slowing down. The versatility and ROI is simply too good to disregard.
For marketing purposes, video brochures have proven to be phenomenal performers. For example, The Vacation Channel has enjoyed great success with them.
When it comes to targeting prospects, video brochures combine sight, sound and motion in a tangible package companies can use to make themselves more interesting. Recipients say they’re impossible to ignore, and co-workers and decision-makers regularly share them with each other. Outside of live presentations that can be affected by many different variables, what other form of communication can make such an impact?
MediaFast video brochures help companies influence prospects
In the digital age we live in, it is essential for companies to find intriguing ways to engage prospects. Old school approaches aren’t as effective (probably because of what people can do online), and shorter attention spans mean companies don’t have as much time to deliver their messages.
Fortunately, MediaFast video brochures provide an effective solution. Not only do they help companies stand out from competitors, but they also make them more interesting to prospects. They combine the best of print and video, and they’re affordable enough that one sell usually helps users recoup the cost for investing in them.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.