Video mailers have become one of the most effective ways for companies to engage targeted prospects, especially those who are hard to reach. They combine classy, attention-grabbing design with cutting-edge technology to form a powerful presence, and messages in them usually receive greater attention.
Marketing is a battle of perception
Marketing is not a battle of products. It’s a battle of perception. It is one of the key operations necessary for selling products or services, and it often makes a huge impact on the success of companies.
When commodities are being sold, appearance creates the first impression that potentially sells them. It also encourages brand loyalty and repeat business from customers. Appearance has such a substantial impact on the initial ‘make or break’ moment that can ultimately lead to profit or loss, and companies are wise to always keep it in mind when determining marketing strategies since marketing is often a prospect’s first exposure to what they offer.
Furthermore, a company’s brand must inspire confidence and be aesthetically appealing for many people to look enough before ultimately making a purchase. In some cases, it can be argued that appearance is everything. People will pay extra for something that looks good or is branded in the right way, and companies who make the effort to ensure their offerings are marketed correctly usually get rewarded for it.
Launch incredible marketing with video mailers
Video brochures and video mailers are almost the same thing. The difference is video mailers include custom packaging with a blank space for names and addresses to be written in or ink-jetted on so they can be mailed to prospects.
What makes marketing incredible in video mailers is they combine the power of video with the power of print, the power of tangibility, and the power of novelty in one package. More can be seen and heard in videos, and marketing that includes video content has become more appealing to prospects. In addition, people still love to touch and feel attractive print media. They may not read every word (most people are skimmers), but attractiveness and tangibility increase the number of views messages receive. What’s more, the power of novelty is extremely valuable.
By definition, novelty is the quality of being new, striking, original or unusual. Whether it’s a shared experience of a new cultural phenomenon or the subjective perception of an individual, novelty in many circumstances heightens appeal, increases exposure, and makes information more memorable about a person, place or thing. Novelty also enhances marketing and increases sales.
Marketing with video mailers can produce great rewards
At MediaFast, we understand the importance of marketing. It can sometimes make or break a company, and we also understand how critical it can be for companies to spend their marketing dollars wisely.
We use innovative technology to help our clients reach, engage, and build relationships with their targeted prospects. With us, our clients get to work with leaders in the marketing industry. We know what it takes to get effective marketing materials printed, manufactured, mailed, and delivered on time, and customer satisfaction is our highest priority.
Furthermore, we completely understand the importance of quality. To ensure the best, we only use brand new, Grade A components in all of our products.
Truthfully, we can’t recommend a strategy better than video marketing (in most cases) for companies to get the word out about their products and services. Video brochures, video mailers, video sample boxes, and POP displays with videos are some of the most effective products we know being used today, and we offer the best of them all.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.