Video brochures make selling so much easier because they provide the opportunity to leave, retrieve and close deals. They are truly that effective.
With video brochures, companies can control their messages so they don’t get lost in salespeople or second hand comments of others. They can present their company exactly how they choose with packaging, images, video and phrases to ensure their targeted prospects see them exactly how they prefer. Also, video brochures allow prospects to touch and feel an impressive piece of technology highlighting a company in a way they won’t easily forget.
Leave, Retrieve and Close Deals with Video Brochures
Video brochures can be handed to targeted recipients, sent by mail, displayed at trade shows, shared in meetings, and left with representatives to give to decision makers who may be interested in buying whatever is being sold.
They are packaged in a way similar to traditional brochures with space for logos, QR codes, images, and other company branding. There is also room for printed testimonials, awards, and other advertising content.
However, when a video brochure is opened, a video comes to life making a viewer feel like they are practically holding a TV commercial. The impact of such state-of-the-art technology is captivating and often leaves a viewer entertained and impressed.
By using a video brochure to captivate and entertain a potential customer, combined with the realization that humans remember substantially more of what they see and hear in videos than what they experience with motionless words or images, the result is a selling powerhouse.
Furthermore, the fact that a video brochure has to be retrieved creates a perfect opportunity for a follow up appointment and a chance to close a deal.
Companies Can Successfully “Sell Without Selling”
We’ve all heard phrases like “this product is so good it can sell itself”. Some would argue a company representative is always necessary, but some things are good enough when experienced first-hand to make a buyer decide to purchase them.
There are two keys necessary for success in the above scenario. First, something has to be done to get a potential buyer to experience the product or service. Second, the product or service has to be good enough for a consumer to decide to purchase it based on that experience alone.
Another passive marketing strategy used successfully to “sell without selling” is performed with video brochures.
Video Brochures Benefit All Parties
For salespeople, video brochures make the sales process less intimidating. They help them feel more confident and relaxed while allowing them to talk less and listen more. With video brochures, they can almost operate more like consultants.
For prospective buyers, they appreciate salespeople who talk less and listen more. They also appreciate the convenience and low pressure video brochures offer them during a sales process.
Video Brochures Help Companies “Sell Without Selling”
Passive marketing with video brochures is a highly effective way to make sales. As long as a company representative can find a potential customer who knows they need what the company is selling, a low pressure approach can be utilized. Often, that can be done without intimidation or high pressure.
As an added benefit, video brochures often shorten a sales process. Feedback indicates they are regularly shared among decision makers and lead them to make purchases without having to be sold any longer. Essentially, they make sales without a salesperson having to do the selling.
Video Brochures Can Perform Like Salespeople
Video brochures in many ways fulfill the same roles as salespeople. Marketing decisions often determine how successful a company becomes, and in today’s digital world, having video brochures can help a company maintain an edge over competitors.
Essentially, videos have become the most effective and affordable way for companies to reach consumers. Research has revealed humans remember up to 65% more when audio and visual are combined and traditional forms of print advertising and audio messages do not make the same impact as videos.
MediaFast Video Brochures Make Sales
If you are interested in utilizing video brochures for your company, look no further than MediaFast. We’ve helped many companies use video brochures to “sell without selling”, and our experience can help your company too.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.
