Videos provide the ideal way to make marketing messages more memorable. They also make messages more interesting and they’re less expensive to make now in our digital world. People respond well to them too.
Videos make messages more memorable
Even though many things happen on most days throughout most people’s lives, our memories tend to forget the majority of what we see, hear and do. That’s true with the hundreds of marketing messages we get targeted with on a daily basis as well. Fortunately, when it comes to marketing, videos peak interest and make messages easier to remember because the contents engage more senses.
Conveniently, even though professional equipment provides better quality, today’s digital cameras allow people to create videos instantly. They can also be shared right away, and mobile technology has made it to where videos can be watched just about anywhere at anytime.
The ability to describe scenery, circumstances, sounds and actions with great detail is what truly provides the biggest advantage videos have over motionless images or words. They can also do it in less time. For example, someone could learn a lot very quickly about your shoes by just looking at them while you walk as opposed to how long it would take to read about them or look at them in motionless images. On top of that, videos make it easier for people to remember details they might have otherwise have forgotten or simply not noticed.
In addition, videos capture events more thoroughly than words or pictures ever could. For example, when people go to concerts, it really isn’t possible for pictures or words to thoroughly describe what they see and hear. In those circumstances, video recordings are much more suitable for describing or reliving those moments. Also, recorded TV shows, movies, various events and special moments in people’s lives arouse almost all of the same emotions when they’re watched in videos as they arouse when they’re watched live.
In marketing, when companies are trying to peak the interest of their most likely customers or make contact with targeted prospects, their messages need to be appealing and easy to remember. Videos accomplish those two ideals.
Technology will ensure videos continue to perform well
As long as there is software available to support the format and deliver a video, it can be watched. Fittingly, since technology continues to advance, it is becoming significantly easier to share videos with most likely customers and targeted prospects in different ways. For example, they can be emailed, watched on social media, included in video marketing products, and shared on screens in just about any structure someone might want to put a video in. To learn more about this, click this link: We Can Put A Video Screen In Anything (almost)
While it has been said that the only things certain in life are death and taxes, I believe it is safe to say improvements in technology can be added to that list. Humans have always found ways to make improvements in technology, and that should continue to be the case with video technology. Videos are simply too useful, helpful and enjoyable for that not to happen. Because of this, technology will ensure videos continue to perform well regardless of whether they’re used for marketing or any other purposes.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.