With regards to sales, video brochures provide many advantages. Not only are they impressive, unique, and captivating, but they also shorten sales cycles probably better than any other sales tools out there.
How Video Brochures Make Sales Faster
Over the past several years, we’ve seen video brochures produce far better results than printed brochures, pamphlets, and other sales tools that commonly get left with potential clients.
While most marketing materials and sales tools often wind up in the trash fairly quickly, recipients rarely ever throw away video brochures because they feel like novelty items. They also feel too expensive for the trash. As a result, they provide a perfect reason for salespeople to follow-up with prospects they’ve targeted, which also creates increased opportunities for them to make sales.
When it comes to shortening sales cycles, they’re like a magic ingredient. Whether it’s for business or pleasure, people truly enjoy videos and prefer watching them over other ways they can consume information. The combination of images with sound and motion helps videos present more information in less time, and the information they present feels more trustworthy because consumers get to watch products and services being used in real circumstances where they might actually use them themselves.
So, how do we know video brochures shorten sales cycles? In addition to feedback we’ve received from our customers, here are two telling statistics from Digital Marketing Institute and Avasam:
- Over 50% of people who watch a video about something they are thinking about buying share it with someone else who influences their decision.
- Well over 60% of consumers are more likely to buy a product or service after watching a video about it if they were already thinking about buying it.
Both of those percentages are huge, and with that in mind, only companies who use videos for sales and marketing can benefit from them. On the other hand, when videos aren’t available, consumers often move on to the next option or continue to put off buying something they want or need because the motivation to actually make the purchase just isn’t there yet. With that in mind, the beauty of video brochures is they help videos get more attention from a company’s most likely customers.
More Attention On Video Brochures Equals More Sales
In the digital age we live in, videos often motivate prospects to listen to messages. They also increase how often prospects reply to a call-to-action because they present a perfect way for companies to arouse emotions.
As a matter of convenience, video brochures can be distributed directly to prospects by hand or mail. They can also be displayed at retail locations and left in waiting areas for people to watch while they wait to meet with various professionals. As a result, video brochures allow companies to engage more prospects in more places without having to spend as much on salespeople and travel expenses.
On top of that, feedback from our customers indicates salespeople benefit greatly from leaving video brochures with prospects. What results is their messages get seen and heard more often by prospects they target, and video brochures make it easy for prospects to share the information they are given with others who influence them in a more impressive way.
And finally, video brochures are very affordable. They normally cost between $25 and $65 per unit from us, which isn’t very much considering the ROI they produce, and we include many other perks to our customers for FREE. To learn more, click this link: Buy Video Brochures From Us – The Right Choice
To learn more about video brochures or any of the other video marketing products we sell, contact us today.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.
