Think about your best sales pitch. Doesn’t it consist of whatever your company sells being better, faster, and less expensive than what your competitors sell? Or, is it maybe not less expensive but a better value?
Either way, I respect your rhetorical answer. I trust you know your products, services or opportunities better than I do, and my hope is you have a great sales pitch.
At the same time, there’s an important saying in writing that helps make literature more enjoyable to read. It’s ideal for sales pitches as well, and it goes like this: Show, don’t tell. Have you ever heard that?
Show, don’t tell is a technique authors use to add drama and clarity to their content. Essentially, rather than telling readers about people, places, things or events, they use this technique to vividly describe details and arouse feelings that make their words more engaging for readers. It creates visions and relatability—just like videos—and readers enjoy it more.
In other words, while telling is factual and avoids detail, showing is detailed and places a sense of humanity in the words as readers read.
So, what’s my point? It’s that your best sales pitch should show and not just tell your prospective clients why buying what you sell will help them.
Aside from in-person presentations, the most effective way to do that is with videos. Coincidentally, the purpose of video brochures is to help ensure targeted prospects watch videos that are intended for them. Simply putting them on websites or sending them in emails doesn’t work nearly well enough.
What is a Video Brochure?
To show video brochures, below is a short video highlighting several we’ve created for clients. It also includes some video boxes, which are superstars in marketing as well. You can learn about both here: MediaFast Products Gallery.
Why Video Brochures Will Make Your Best Sales Pitch
In the digital age we live in, videos are king in marketing. They’re much quicker and more thorough at showing and not just telling than written text or motionless images. As a result, consumers appreciate them.
That said, have you ever wondered why that is? Here are reasons:
- In videos, people, products, services and opportunities can be portrayed in real life circumstances.
- Consumers typically trust more of what they see and hear in videos.
- Videos can show and tell more details in less time.
- Videos feel more appealing than written text or motionless images.
- Marketing presentations in videos create relatability and mental connections.
- Video content has a way of escalating perceived value.
- While old-fashioned marketing media often gets set aside or discarded immediately, videos rarely do.
Doesn’t all of that seem more appealing than printed flyers, pamphlets, folders packed full of text documents, or email marketing? And if you’re wondering about pay-per-click (PPC), view this to see how it compares: Are Video Brochures a Better Alternative to Pay-Per-Click?
How Video Brochures Outperform Other Marketing Strategies
To explain how Video Brochures outperform other marketing strategies, here’s Bill Diaz—VP of Sales for MediaFast.
Qualities of an Effective Sales Pitch
Today’s digital technology has given modern marketers the ability to make a sales pitch more powerful than ever before. How? By offering seemingly endless avenues for engaging their target audiences.
Essentially, a sales pitch can be planned and presented by anyone trying to sell something.
So, what are the qualities of an effective sales pitch?
An effective sales pitch can vary in length and style depending on who is delivering it and what they’re selling. Who their target audience is matters a great deal as well.
Regardless, it’s safe to say that most effective sales pitches include a concise and compelling introduction to whatever is being sold as well as selling points, facts and figures, examples, and a strong call-to-action.
For a sales pitch to have the desired effect on a target audience, it must include specifics on how whatever is being sold can solve problems or improve their lives. It needs to feel real to them as well. After all, that’s what they’re most interested in.
Considering all of the above, videos offer a supremely effective way to present sales pitches. Not only do modern consumers value them, but videos are also fairly easy to distribute. They’re more intriguing than practically all other marketing media as well.
How Video Brochures Grab the Attention of Decision-Makers
To explain how Video Brochures capture the attention of decision-makers, here’s Amy Hafen, President of MediaFast, and Bill Diaz, VP of Sales.
Bonus: They also explain how much video brochures cost as well as how to get the biggest ROI from marketing investments.
Get Industry-Leading Video Brochures From MediaFast
At MediaFast, everything we sell is made from only brand new, Grade-A components. That ensures the best quality, and makes them extremely reliable. Plus, we include a one-year full warranty.
Also, we don’t lock video content on the units. While our competitors do, we don’t because we believe our clients shouldn’t be restricted from changing it anytime they want. That way they don’t have to buy new ones just to upgrade their content, which saves money and creates less waste.After reading this, if you’d like to make your best sales pitch with Video Brochures, or to get a FREE SAMPLE, contact us today.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.