Portable videos… Yes, that’s a thing, and you can profit from it big time by using Video Brochures. They’ll help your videos get seen, heard, touched and remembered by the people you want to watch them the most.
That’s right — touch is part of it. That’s because Video Brochures are like TV commercials targeted prospects can hold in their hands. Whether they get hand-delivered or mailed, these tangible media products provide multi-sensory, powerful marketing that delivers phenomenal ROI.
For instance, here’s a testimonial from Jennifer Parks, one of our clients.
“We have worked with Sandie, Bill and the MediaFast team since the middle of 2017 when we first tested their video brochure mailer against our control creative for one of our long standing multi-channel direct mail campaigns. Their video brochure outperformed our control increasing orders by 79.4%. We love working with MediaFast and look forward to many more years of working with them. They are truly seen as partners and we value the teamwork atmosphere that makes MediaFast the very best.”
Examples of Portable Videos in Video Brochures
In case you aren’t familiar with them, here’s a short clip highlighting Video Brochures and Video Mailers.
Also, there’s a chance you’ve heard them called by different names. To learn why, click Crazy Internet Names For Video Brochures.
The Power of Videos in Sales
If you’re a marketer, you probably know the modern day key to success is using videos. It’s no secret that consumers appreciate them, and they’re extremely powerful as sales tools because of it.
With that said, here are 5 telling statistics from Wyzowl:
- 88% of consumers said they’ve been convinced to buy something after watching a video about it.
- 73% of consumers said they’d prefer to watch a short video to learn about something before making a purchase.
- 94% of marketers said videos have helped them increase how well consumers understand their products, services or opportunities.
- 86% of marketers said using videos has helped them create more leads.
- 81% of marketers said using videos has helped them boost sales.
So, how does that compare to other strategies? Well…
- 11% of consumers said they’d rather learn by reading a text-based article.
- 4% said they’d prefer to learn by viewing an infographic.
- 3% said they’d rather learn by downloading an ebook or manual.
- 3% said they’d prefer to learn by attending a webinar or pitch.
- 3% said they’d rather learn from a representative during a sales call or demo.
Clearly, based on those percentages, it’s easy to understand why video marketing is the #1 strategy being used today.
Now… Here’s how to make sure yours get seen, heard, touched and remembered by your target audience.
Get Your Videos Seen, Heard, Touched and Remembered
As a marketer, you probably completely understand how challenging it can be to get your videos watched by your target audience. I mean, if they’d only watch them, they’d probably want to buy what you sell, right?
So, with that as your goal, Video Brochures and Video Mailers are the ideal solution.
In a nutshell, they combine modern video technology with classy print marketing in a tangible piece that’s too interesting for targeted prospects to ignore.
Thinking about it, can you say that about traditional marketing media like printed brochures, flyers, postcards or pamphlets? No… Not if you’re like most people.
Nor can it be said about emails or even pay-per-click advertising, right?
On the other hand, Video Brochures don’t get ignored. They’re like portable video players that targeted prospects actually enjoy receiving.
What’s more, recipients tend to show them to others who influence their decisions, which helps them make an even greater impact, and they don’t get thrown away.
Plus, you can reuse them and the video content can be updated whenever you want… At least that’s the case with us because we don’t lock video content on them like our competitors.
Seriously, the idea of sending your videos directly into the hands of your most-likely-customers is brilliant… And you’ll look like a genius for doing it.
Example of Portable Videos
Video Marketing Products have been hitting home runs in marketing for about eight years now. If you’ve ever received one, my guess is you’ll never forget how stunning they are… I know I won’t.
I mean, the first time I held one, I was like, “Wow! This is unreal! Are you kidding me?” And that doesn’t even do it justice. My mind was trippin’… That’s right, I wrote trippin’… Do you still say that sometimes too?
Anyway, in addition to Video Brochures and Video Mailers, there are also Video Business Cards, Video Boxes, and Point of Purchase Displays with videos built into them. The things technology can do nowadays, right? Okay, okay… Here’s a video showcasing several of them.
Make Your Videos Portable With Video Brochures
As a way to make your videos portable, Video Brochures are the best solution.
We believe they’ll help you do your best marketing, and they’re more affordable than you might think. For instance, they’re only $20 to $65 per unit depending mostly on screen size and quantity ordered.
But wait a minute… If you think that’s expensive, isn’t it less than you’d probably spend taking a prospective client out to lunch or dinner?
And what about your time?
True, you can probably be super impressive in person, but these… These are impressive in themselves. They’re also captivating, will make you more interesting, and have a way of accomplishing other very important things in business like…
They open doors… Doors that otherwise wouldn’t necessarily be open.
They make working in sales much easier, especially follow-up conversations.
And they make products, services, opportunities, companies and their salespeople easier to remember. Essentially, isn’t that the goal of marketing?
After reading this, if you’d like to make your videos portable so you can do your best marketing, or to get a FREE Sample, contact us today.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.