Are you aware of the effectiveness of video brochures? If you work in marketing or you’re a business owner, our advice is to strongly consider using them.
Why? Because they’re considered by some to be a modern marvel in marketing. ROI with them is outstanding. And since bursting onto the scene about eight years ago, many of our clients have significantly grown their companies with them.
For instance, here’s a video testimonial from Dewey Denning, one of our long-time clients. Essentially, video brochures and video mailers took his business from an idea to a whopping success. Here he is telling his story.
Showcasing Video Brochures
In the digital world we live in, using modern marketing strategies is essential for brands to connect with their target audience.
In recent years, video brochures have emerged as powerful marketing tools that combine traditional print media with dynamic video content. Not only do recipients enjoy receiving this type of marketing, but they respond to it far more often than antiquated strategies…and the results aren’t even close.
To demonstrate several we’ve created for clients, here’s a short video.
As you watch, hopefully you’ll be able to envision their capacity to engage targeted prospects, convey compelling messages, and create memorable experiences more effectively than other forms of marketing you may have tried.
The Effectiveness of Visual Engagement
Video brochures seamlessly integrate the power of video with the familiarity of printed materials.
By incorporating videos into hand-held brochures, companies are able to capture their target audience’s attention in a way that motionless images or text simply cannot achieve.
The dynamic nature of videos engages both visual and auditory senses, creating a captivating and immersive experience for viewers. This visual engagement is especially potent. And in an age where attention spans are shorter, the ability of video brochures to cut through the noise and leave a lasting impression contributes to their extraordinary effectiveness.
Captivating Message Delivery
A video brochure offers a unique advantage by allowing brands to convey their messages in a single, compact package.
Whether it’s to showcase a product’s features, share stories, or present testimonials, the combination of video and print makes for an impressive communication strategy.
As a result, this versatility ensures that brands can tailor their messages to targeted prospects, making video brochures a powerful way to connect with them.
Tangible Video Engagement
In today’s world, the physical experience of digital marketing holds a special appeal.
Video brochures provide the best of both worlds – the tangible feel of traditional brochures combined with the dynamic capabilities of video.
Ultimately, the act of holding a video brochure creates a connection between a brand and a recipient, making a marketing message more memorable.
When compared to a digital-only message, the fact that video brochures are tangible also contributes to a marketing message’s longevity. Why? Because recipients are more likely to retain and revisit a tangible device.
When considering this concept, think about how comparable it is to cell phones. Interestingly, this type of experience is just what people are used to nowadays.
Personalized and Targeted Marketing
Video brochures offer ample opportunities for personalization, allowing brands to tailor their content to specific demographics or individual preferences.
By creating targeted messages, brands can establish a deeper connection with their audience, increasing the likelihood of a positive response.
Whether used for personalized product demonstrations, exclusive offers, or tailored storytelling, the ability to customize video content in video brochures adds a layer of sophistication to modern marketing efforts.
Enhanced Brand Storytelling
Storytelling has long been a cornerstone of effective marketing, and video brochures elevate this concept to new heights.
The combination of moving images with background music and voice within a tangible piece allows brands to tell their stories in a more compelling and memorable way.
By doing so, their stories resonate better with their target audience. What results is better budget allocation, and more effective marketing.
Email Marketing Compared To Video Brochures
In case you’re thinking about other ways to distribute your videos, here’s an important message.
Presenting is Amy Hafen, President of MediaFast, comparing email marketing to video brochures.
Modern Consumers Respond To Video Brochures
Video brochures offer a powerful and effective tool for engaging modern consumers in target audiences.
Their ability to captivate consumers through visual engagement, present attention-grabbing messages, and provide a tangible and personalized experience makes them a valuable asset in any company’s marketing repertoire.
By helping brands stand out from their competitors, video brochures allow companies to present compelling solutions that bridge the gap between physical and digital realms. What results is extraordinary marketing that sticks, and outstanding ROI.
After reading this, if you’d like to capitalize on the effectiveness of video brochures, or to get a FREE Sample, contact us today.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.