Companies have learned video marketing and video brochures produce outstanding ROI, and now they can outclass competitors with a video mailer from MediaFast.
The goal of marketing
Marketing is defined as activities companies perform associated with buying and selling products or services. Those activities include advertising, selling, and delivering products to other companies and/or consumers.
The ultimate goal of marketing is to match a company’s products and/or services with people who want or need them, thereby generating revenue and ensuring overall company success. In fact, often how profitable a company becomes is determined by the success of its marketing.
People who work in marketing are tasked with getting the attention of potential buyers by using slogans, packaging design, celebrity endorsements and various types of media exposure.
Another way to describe marketing is it is everything companies do to acquire customers and maintain relationships with them. Even small gestures like writing thank-you letters, playing golf with clients, meeting clients for lunch, or returning phone calls and emails promptly is considered marketing.
The four P’s of marketing
The four P’s of marketing are product, place, price and promotion.
Product refers to what product or service a business intends to sell. When considering marketing strategies, companies should ask themselves questions like “What differentiates their product or service from its competitors”; “Can their product or service be marketed with a secondary product”; “Are there any substitute products already in the market”.
Price refers to how much a company’s product or service will likely cost them. When establishing price, companies need to consider their actual costs to produce each unit as well as how much they will need to spend for marketing and distribution. For marketers, it is generally helpful to remember that consumers often associate the price of a product or service with its quality.
Place refers to the location from which the product or service will be sold. To determine this, companies need to decide whether their product or service will be sold from an actual store location, online, or both.
Lastly, promotion refers to how a company will market their product or service. Promotional strategies include advertising, various techniques for selling, public relations, direct marketing to the public, unconventional methods of marketing, and the use of sponsors.
How a video mailer will help you outclass competitors
With video brochures, the usual method of distribution is to hand them directly to targeted recipients. This method is highly effective, and it creates an ideal way to make a follow-up appointment since video brochures have to be picked back up.
Another method that is catching on fast is to distribute them as video mailers. This makes them even more eye-catching and intriguing, which makes for even better marketing.
For example, here are some benefits enjoyed by companies who use video mailers:
- For the recipient, the presentation is much better (and often the presentation makes a decisive difference).
- Their video brochure does not arrive in branded packaging from Fed Ex, UPS, or the USPS.
- Their company brand is the focus on the packaging.
- The recipient feels almost like they are receiving a gift.
- Companies who send video mailers receive an increase in perceived value from recipients.
- They finally get the attention of prospects who are otherwise hard to reach or engage.
- Product samples and other marketing materials can be included inside.
- According to feedback, video mailers increase open and response rates of marketing campaigns.
- They make companies more memorable.
- We can handle the entire mailing so our clients don’t have to deal with it.
With these benefits, it is easy to see how companies can outclass their competitors with a video mailer.
Outclass your competitors with a video mailer
Over the last several years, we’ve heard a lot of success stories from our clients who have used video brochures.
The following testimonial is from Kizaan Knapp, marketing strategist from Mid-Market/Cornerstone:
“We used the Mediafast Video Brochures to target our C-suite customers and it worked! The finished product looked fantastic and we received really good feedback from our prospects on how the mailer stood out. The MediaFast team was one of the best vendors I’ve worked with – quick to respond, always had an answer to my questions and kept me in the loop during the printing/assembly process. They went above and beyond what was expected from a vendor. I would recommend MediaFast to anyone wanting to stand out from the crowd when trying to reach prospects.”
Mr. Knapp is just one of our many happy clients and we’d love the chance to help your company enjoy similar results.
To learn more about video brochures or to find out how we can help your company outclass competitors with a video mailer, contact us today.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.