Passive marketing is a great way for companies to “sell without selling”. It is a more relaxed strategy to sell products or services in which digital marketing products with videos are perfect.
Companies spend a lot of money on sales training, marketing and compensation. Sometimes passive marketing with products designed to be sales tools actually is the best way to sell.
Companies Can Successfully “Sell Without Selling”
We’ve all heard phrases like “this product is so good it can sell itself”. Some would argue a company representative is always necessary, but some things are good enough when experienced first-hand to make a buyer decide to purchase them.
There are two keys necessary for success in the above scenario. First, something has to be done to get a potential buyer to experience the product or service. Second, the product or service has to be good enough for a consumer to decide to purchase it based on that experience alone.
Another passive marketing strategy used successfully to “sell without selling” is performed with digital marketing products.
Digital Marketing Products With Videos Benefit All Parties
For salespeople, video marketing tools make the sales process less intimidating. They help them feel more confident and relaxed while allowing them to talk less and listen more. With video marketing tools, they can almost operate more like consultants.
For prospective buyers, they appreciate salespeople who talk less and listen more. They also appreciate the convenience and low pressure video marketing products offer them during a sales process.
For companies, videos allow them to maintain control over how their brand is presented. Impressive state-of-the-art pieces of technology boost a company’s image and help consumers remember them. Also, videos engage more senses in viewers and provide a way for companies to sell without salespeople having be involved throughout the entire process.
Digital Marketing Products With Videos “Sell Without Selling”
Passive marketing with videos in products designed to be sales tools is a highly effective way to make sales. As long as a company representative can find a potential customer who knows they need what the company is selling, a low pressure approach can be utilized to generate success. Often, that can be done without intimidation or high pressure.
As an added benefit, videos in digital marketing products often shorten a sales process. Feedback indicates they are regularly shared among decision makers and lead them to make purchases without having to be sold any longer. Essentially, they make sales without a salesperson having to do the selling.
Digital Marketing Products Can Perform Like Salespeople
Digital marketing products in many ways fulfill the same roles as salespeople. Marketing decisions often determine how successful a company becomes, and in today’s digital world, having great digital marketing products can help a company maintain an edge over competitors.
Here is a brief list of digital marketing products made by MediaFast generating huge success:
- Video brochures
- CDs, DVDs and Blu-Ray discs
- Point of Purchase Displays (POP Displays)
- USB Flash Drives
Videos have become the most effective and affordable way for companies to reach consumers. Research has revealed humans remember up to 65% more when audio and visual are combined. Traditional forms of print advertising and audio messages do not make the same impact as videos.
MediaFast Digital Marketing Products Make Sales
If you are interested in utilizing videos in passive marketing with digital marketing products, look no further than MediaFast. We’ve helped numerous companies use videos to “sell without selling”, and our experience can help your company too.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.
