Point of Purchase Displays are highly effective sales tools typically found in retail stores. They're ideal for consumer packaged goods, and research shows they significantly impact purchasing decisions of shoppers. To enhance them, we include video screens embedded in them.
What is their purpose?
Their purpose is to present products in a way that helps them stand out from their competitors. Retailers and manufacturers use them to draw attention to new products, special offers, and to educate consumers in a more reliable way than many retail employees can.
Why choose them for marketing?
Since information printed on them and included in their videos comes from manufacturers, it tends to be more trustworthy than what consumers can learn from typical retail sales employees. Plus, analytics show they boost sales, and consumers appreciate them.