Companies have realized that presenting their messages in videos produces outstanding results. They’re definitely better than emails and documents sent in attachments. They’re also better than pamphlets, printed brochures, binders and folders. Sometimes they’re even better than in-person presentations because they can be watched conveniently and easily shared with others. On top of that, videos are people’s preferred choice for reviewing messages. That goes for project bids as well.
For companies who rely on bids to win jobs, video brochures have proven to be an excellent way to stand out from competitors and win the favor of decision-makers. Videos enable more to be said and shown in less time, and viewers often appreciate the mental connection and stimulation they feel when watching videos. Reading words and looking at motionless images simply do not have the same affect.
Why videos make such a great impact
Videos do what text and motionless images cannot. They create an immediate, genuine connection with viewers and motivate them to react and respond more enthusiastically. By combining visuals with sound and motion, they can better demonstrate, communicate, and portray characteristics in actual settings so viewers can see and hear more in a shorter period of time. In fact, without sound and motion, it isn’t even possible to describe many things with 100% accuracy.
Another great advantage videos offer is they have the ability to tell stories both verbally and visually. Many people in business are familiar with the saying “Facts tell, stories sell.” They’re also familiar with concepts like “It’s easier to sell something when someone sees it versus when they only read or hear about it.” Videos have the ability to bring products, services, and concepts to life so prospective users can get a better understanding of how they perform and the benefits they provide. Plus, when people watch videos, it skyrockets the firm belief in the reliability, truth, ability, or strength of someone or something.
To fully enjoy the impact of videos, companies simply need to have theirs watched by the right people. Effectively, videos make companies and their messages more appealing so the right people will want to watch them.
Quotes about video brochures from a happy customer
To illustrate the impact of video brochures, here are quotes provided to us by Scott Williams, Marketing Manager for Flex Flow (Flexible Drainage Systems). They are from executives who received product samples and video brochures sent by him in an effort to get them to become distributors for his company’s products.
- “The video brochure was so well done that after watching the video I felt compelled to call to find out more about your company. To be honest without the video brochure I would have never called.” Tony Orlando, FL (President)
- “I received your sample with the video insert and I must say we were very impressed with your sample box. I never even knew that this type of marketing existed. I would be very interested in speaking with your marketing team/manager that designed and produced this sample as it was very impressive.” Joe Harrisburg, PA (President)
- “Wow! That is one of the coolest things we have ever received. I showed it to everyone in the office. The video really did a great job of conveying your message. We checked out your website from the insert card in your sample and want to know more about your custom design shop and to get pricing for dealers.” Peter Fresno, CA (Vice President)
He also said, “It was a little scary to make the commitment as this was a large expense for a small company (25 employees), but we are so glad that we took the leap to do a video brochure with MediaFast as the ROI from the launch has far exceeded our expectations.”
Video brochures are ideal for presenting company bids
When companies send bids for jobs, they increase their chances of being hired to perform the work if they use the best strategies to engage decision-makers. Video brochures have proven to be excellent for that very purpose, and response rates to them are huge.
With regards to engaging decision-makers, the combination of audio and visual in videos has an unparalleled affect on viewers. Not only do they feel more interested, but they also enjoy the natural mental connection and sometimes even feel entertained.