While engaging decision-makers can sometimes be the most challenging task brands face, there really isn’t a better solution than using video mailers to accomplish it.
Video Mailers Reach Hard To Reach Prospects
Many decision-makers have people who run interference for them so they can avoid being contacted by salespeople who call for their attention. If you’ve ever worked in sales or been an executive who was targeted by salespeople, you know exactly how aggravating it can be from one perspective but also how necessary it is from the other. Both professionals have jobs to do and their time is valuable. To accomplish their goals, they need the chance to perform and uninterrupted time to do so. They also need each other when useful products, services, and opportunities are available.
To reach hard to reach prospects, video mailers help companies get their messages right into their hands. Then, when a video mailer is received, recipients are greeted instantly with a message presented in a cutting-edge marketing piece that skyrockets appeal. In most circumstances, recipients can hardly resist the urge to pay attention to it immediately. It’s also usually twice as hard to resist showing what they’ve received to co-workers who influence them and other decision-makers. Can a marketing strategy get much better than that?
For decades, direct mail has been a successful strategy companies have used to help them generate revenue. While it still remains effective, the brilliant idea to add video content to traditional brochures has turbo charged results. Video mailers, which are simply video brochures delivered in custom packaging rather than branded packaging from the USPS, UPS, or FedEx, have made them even easier to get in the hands of targeted individuals.
Video Mailers Deliver Great Benefits
Video mailers have been proven to peak curiosity, deliver messages in a captivating way, and significantly improve response rates. They create a lasting impression better than most other marketing tools, and they have a strong influence on recipients.
Usually, after receiving a video mailer, prospects feel impressed, honored, and excited about communicating more with the company who sent it.
Here is a brief list of benefits video mailers provide:
- They present messages using the power of video, the power of tangibility, and the power of print more effectively than other marketing options.
- They make messages more engaging and memorable.
- They have the capacity to play multiple videos depending on which button a viewer pushes.
- They come with a rechargeable battery (just like a cell phone).
- They carry the appeal of novelty.
- They allow companies to control the level of quality with which their messages are presented.
- They effectively get past “gate-keepers”.
- They cause recipients to want to share them with co-workers and other decision-makers.
- Co-workers and other decision-makers get to hear messages in a first-hand manner, which makes them more powerful.
- They increase response rates.
As a result of these benefits, video mailers have the ability to accomplish exactly what the purpose of marketing is, which is to help a brand be the first to come to mind whenever a potential customer wants or needs whatever they offer. They also often make sales themselves.
Get The Best Video Mailers From MediaFast
Without a doubt, video mailers are revolutionary marketing products that perform much better than millions of other direct mail pieces that get sent to targeted prospects.
While it can be challenging for companies to design cost-effective video marketing pieces due to the creativity and range of materials necessary to produce them, companies who work with us often save valuable time and money. Our experience allows us to create effective solutions at affordable prices, and our expertise helps us satisfy the needs of our customers. On top of that, to ensure the best quality, we only use brand new, Grade A components in all of the marketing products we offer.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.