Video Marketing Products have been producing well for companies for several years now. While video content is the key to their success, the ability to get decision-makers to watch videos targeted to them is primarily what produces the outstanding results.
Secret To Success With Video Marketing Products
Cutting-edge marketing products like Video Brochures and Point of Purchase Displays With Videos capture the attention of targeted prospects and consumers. Video Mailers and Video Gift and Sample Boxes perform extremely well in marketing and advertising too.
One of the main reasons for their success is that messages presented in Video Marketing Products have a human touch that positively impacts viewers. As a result, they engage viewers in more influential ways than most other forms of communication. For example, when someone watches a video, they learn substantially more in less time than if they would have read information or listened to audio about a particular product or service in most cases.
Another advantage is that people have become accustomed to watching videos to consume information. For companies who use Video Marketing Products, one of the greatest benefits is that recipients enjoy them. They also find them impossible to ignore. Then, after watching them, they usually can’t resist showing them to co-workers and other people who influence their decisions. This is the biggest reason why ROI with them is so much better than more traditional marketing and advertising media.
To put their average performance in perspective, an average order of Video Brochures usually costs between $25 and $65 per unit. Considering how effectively they grab attention, are easy to distribute, capitalize on the power of videos, sell products and services, promote worthy causes, train members of organizations, and motivate viewers to respond to a call-to-action, $25 to $65 per unit seems like a reasonable amount most companies should be able to affordable. To put that in perspective, one sale usually recoups the cost.
Regarding the human touch, when companies use custom videos to present their messages, it feels more reliable and relatable to viewers. How videos make an audience feel strongly affects how viewers respond, and arousing the right emotions often determines whether or not they buy what is being presented. Essentially, videos provide the precious opportunity for companies to make themselves trustworthy, likable, and relatable. When they succeed at doing those things with custom video content, they’re chances of making sales increase substantially.
MediaFast Video Marketing Products Produce Great Success
Videos have some powerful advantages over other forms of communication. For example, they can more accurately portray scenery, circumstances, sounds, body language, emotions, actions, reactions, and they have the ability to do so in great detail.
For consumers, videos make it easier to consume information without becoming distracted or losing interest very quickly. Instead, they’re more interesting, and as a result, they impact buying decisions more effectively than when consumers have to read content or listen to audio messages about things they’re thinking about purchasing.
On top of that, when human faces get put to names like in videos, empathy is created. The benefit of empathy is that it creates an emotional connection and generates emotional reactions in people. Just as importantly, seeing the emotions and expressions on someone’s face gives viewers a sense of familiarity and trust.
At MediaFast, we realized long ago that videos were the wave of the future. To take advantage of them, we positioned ourselves to become leaders in the Video Marketing industry.
We only use brand new, Grade A components in all of our products to ensure the best quality, and we keep our prices affordable to provide great value to our customers. So far, our Video Marketing Products have produced outstanding ROI for most of our customers, and we continually strive to improve so we can remain leaders in the industry.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.