Spot UV coating is a flashy option used to enhance the looks of video marketing products. It helps logos “pop”, adds elegance to design elements, and increases the WOW factor people feel when they lay eyes on marketing pieces.
Explaining the Benefits of Spot UV
The use of spot UV in printing and design is a growing trend. Not only does it add uniqueness and flair, but it also has the power to transform a dull look into a much more attractive one. While this might go without saying, the better marketing materials look, the better their chances of performing well.
Also, on top of improved looks, spot UV offers dynamic flexibility. The “spot” in spot UV refers to the ability it provides printers to use it only on specific parts of a printed piece, and it gives designers a toy they can play with to keep their design fairly simple while still giving it pizzazz and flash.
To describe spot UV best, it is basically a method for coating printed materials. While it can be used on white paper or card stock, it actually makes its greatest impact on color-printed materials because it enhances shine, protects color, and keeps moisture out. As a result, it is mainly used for decorative effect. It is also known for being environmentally friendly because little to no varnish becomes a gas that can escape into the open air once it is applied.
When Marketers Should Use Spot UV
To enhance the appearance of products and packaging, using spot UV has become one of the most dazzling styles a designer can use. The shine it creates on printed ink directly impacts how much attention products receive, and because of it, sales and revenue are impacted as well.
While the application of spot UV is time consuming and definitely increases the cost of printing, the results it produces are undeniably worth it. For example, when spot UV coating is added to traditional business cards, video business cards, video brochures, video mailers, video boxes, POP displays, print packaging and other promotional items, it easily helps them make a better first impression and receive much more attention.
Another benefit of using spot UV is that it helps increase brand recognition. This is important for companies because not only does brand recognition impact the ROI they receive from the marketing pieces they purchase, but it also affects the amount of revenue their company earns over time. Branding is a long-term investment, and wise marketers always factor it into their decisions.
Video Marketing Products Perform Better With Spot UV
Without a doubt, revenue generated from marketing impacts how successful companies become. Marketing engages consumers, strengthens relationships, educates customers, sustains a company’s presence, sells products and services, and can definitely secure a company’s future with new and existing clients. Essentially, without effective marketing, many companies are virtual strangers to their most likely customers.
When trying to decide whether or not to use spot UV, here is a perspective that might help make the decision easier: We live in a world where people are constantly bombarded with marketing messages, and spot UV can dramatically impact which marketing pieces get the most attention. Not only can it help brands stand out from competitors, but it can also help a company’s marketing pieces get into the hands of decision-makers and others who influence them.
With that perspective, many of our customers choose to use spot UV on a regular basis because of the value it adds and because they understand how much it can help marketing products perform better. We can help your company do the same.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.