Spot UV – What It Is and Why It Works
Spot UV is a printing option used to draw attention and add an enhanced finish to marketing materials. It looks fancy, adds elegance, and helps logos and other design elements stand out as you can see in the image above.
The use of spot UV is a growing trend in printing, especially on postcards and business cards, because it adds uniqueness and flair. Better looking materials and objects are usually more attractive to people’s eyes, and spot UV often changes a dull look into a much more attractive one.
When To Use Spot UV
Effectively, spot UV coating is one of the most dazzling effects a designer can add to the look of a product. It is highly effective and truly unique because it creates eye catching design that shines on top of printed ink, and it ultimately impacts how much attention a marketing piece gets.
In a world where consumers are constantly bombarded with marketing, spot UV can make a huge difference in which marketing pieces get the most attention.
The application of it is time consuming and it definitely increases the cost of printing, but the results are undeniably worth it. With spot UV coating, traditional business cards, video business cards, video brochures, video mailers, video boxes, POP displays, print packaging and other promotional items simply make a better first impression.
Another benefit of using spot UV to highlight design elements is that it helps increase brand recognition. With this in mind, marketers should always remember branding is a long-term investment. Not only does it impact the ROI they receive from their individual marketing pieces, but it also dramatically affects the amount of revenue their company earns over time.
Spot UV – What It Is and How It Works
The best way to describe spot UV is that it is a method for coating printed materials. While it can be utilized on white paper or card stock, it makes its greatest impact on color-printed materials to enhance shine, protect color, and keep moisture out.
Because spot UV coating can deepen the color of the design elements it is applied to, it is mainly used for decorative effect. It is also known for being environmentally friendly because little or no varnish becomes a gas that can escape into the open air.
By using different techniques, printers can create different results with spot UV coating. The “spot” in spot UV refers to the ability it provides printers to use this technique on only parts of a printed piece, effectively giving designers a toy with which to play and improve their work.
We Can Help Your Company Use Spot UV
Many of our customers choose to use spot UV on their marketing pieces, and we can help your company do the same.
Ultimately, the revenue generated from marketing has a great affect on how successful companies become. By using spot UV, companies can help ensure their marketing pieces stand out, look good, and have their best chance to generate the positive results envision when they’re created.
To learn more about spot UV or any of our other marketing products, contact us today.