For your next marketing campaign, you can start doing your best marketing with Video Mailers.
Have you heard of them? If you’re a marketer who understands the power of videos, my guess is you have… But if you haven’t, here’s information that will help you understand them better.
Advantages of Using Video Mailers
Video Mailers are tangible marketing products like Video Brochures. The difference between the two is that while the latter are typically hand-delivered, Video Mailers are mailed in custom packaging to targeted prospects.
Both contain a screen and a battery, which allow recipients to watch a pre-recorded video when they’re opened. They can also include multiple videos, each activated by different buttons.
Some advantages of using them are:
- They’re more attention-grabbing than traditional forms of marketing due to consumers being more intrigued by videos than motionless content.
- Video Brochures and Video Mailers enable companies to present information in a more engaging and interactive way that consumers tend to enjoy.
- They provide a more effective way for companies to demonstrate their products, services or opportunities while allowing prospective customers to see their benefits.
- They help companies build personal connections with targeted prospects since videos enable them to convey messages in their own style with their own people.
- While recipients feel like they’re watching a TV commercial as they hold them, Video Brochures and Video Mailers are far more cost effective.
- Decision-makers can easily share them with others who impact their decisions.
- They make follow-up easier for salespeople.
- They typically cost less per unit than taking a prospective client out to lunch or dinner, and the impact is often stronger.
Thinking about it, isn’t it easy to understand why these produce results that blow away more traditional forms of marketing? Sharing videos in emails doesn’t work nearly as well either. Nor does drawing attention to them with pay-per-click advertising.
Example of a Video Mailer
As a demonstration, here’s a short clip of a Video Mailer we made for WeatherWeld. If you visit their website, you can see they understand the importance of video content.
That said, they also wanted a way to ensure their most-likely-customers would watch their videos without hoping they’d search for them. To make that happen, Video Mailers have been the ideal solution.
Video Mailers Will Get Your Voice In The Room
In a nutshell, Video Mailers provide a way for you to personally convey your messages to your target audience. They’ll definitely get your voice “in the room” with them… Even ones who are hard to reach typically can’t resist them.
For instance, here’s a testimonial from a salesperson at Cornerstone OnDemand:
“I have been trying to get a hold of (this) company for months now with no luck. Then I sent their CEO the video brochure mailer and he all of the sudden called me to set up an appointment! Yay!”
Soft Cover Video Mailer with a Pocket
In addition to being ideal for sharing videos with targeted prospects, Video Mailers can also be designed to include a pocket for additional literature. Many of our clients appreciate the opportunity to capitalize on this feature, and it doesn’t add much extra cost at all.
Video Mailers Make Working In Sales Easier
As a way for companies to make working in sales easier for their salespeople, Video Mailers are practically impossible to beat.
They open doors… Doors that otherwise wouldn’t typically be open.
They make follow-up much easier… And at least five follow-ups per prospect is often a key to being successful in sales.
And they make products, services, opportunities, companies and their salespeople easier to remember. Essentially, isn’t that the goal of marketing?
Another Example of a Video Mailer
The following example is from Culligan Water. With these, their salespeople have been more interesting, memorable, efficient, and confident.
Get Top-Notch Video Mailers From MediaFast
At MediaFast, our business model is to offer the best products, prices, advice and customer service at all times. Customer satisfaction is our highest priority, and we only use brand new, Grade A components to make everything we sell.
We know what it takes to design, manufacture and deliver Video Mailers that meet or exceed our client’s expectations. We also don’t nickel and dime with our prices.
Plus, we offer a full distribution service so our clients can remain focused on what they do best. To learn more, click: Why We’ll Mail Your Video Brochures For You.
And finally, if you’d like to use Video Mailers to start doing your best marketing, or get a FREE Sample, contact us today.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.
