If you’ve ever experienced one, you know the presentation power of a Video Box is amazing. I mean, wasn’t the idea of combining videos with samples or gifts absolutely brilliant?
Videos Provide An Ideal Way To Make A Presentation
It’s no secret that videos provide a highly effective way to communicate information. With attention spans being shorter and the need to get larger amounts of information across quickly, using a video is an ideal way to make a presentation.
- Video is more persuasive than other types of communication because the human brain requires emotional input to make decisions.
- No technology is better at conveying emotion than video.
- Video content is easier to trust than text, audio, or motionless images.
- Humans only remember roughly 10% of what they hear and 20% of what they read.
- Humans remember well over 70% of what they see and do.
- There is real power in how video caters to the brain’s visual and auditory systems, picking up on cues like body language, facial expressions, imagery and sounds.
- This elicits an emotional bond that influences the purchasing choices of consumers.
- More than 60% of consumers spend at least two minutes watching videos to learn about products or services they’re thinking about purchasing.
In the fast paced, digital world we live in, using videos to connect with a target audience is a no-brainer. Knowing that, it’s easy to understand why ROI with them is outstanding…and why companies who rely on Video Marketing are often happy with its performance.
Video Boxes In Action
To deliver samples or gifts, Video Boxes are practically unbeatable. Here are a few we’ve created for clients.
Case Study: Advertising Agency for Indoggo Gin
Rapper and actor Snoop Dogg recently released a strawberry-infused gin called Indoggo Gin.
According to feedback from connoisseurs, it stands out from other gins in that it’s light on juniper flavor while having notes of strawberry and citrus with a slightly sweet and fruity finish. To perfect it, Snoop took two years to develop its taste, and he’s been rewarded for his patience with rave reviews and consumer satisfaction.
When deciding how to launch it, his marketing agency wanted to create a splash while engaging influencers and potential customers in a classy, extraordinary way. After discovering Video Boxes from MediaFast, their decision instantly became easy.
The Video Box they designed included branded SWAG along with a bottle of Indoggo Gin, plus branded glasses and a beautiful classic car replica—worthy of Snoop Dogg’s style. From what the agency reported, the responses they received were excellent, and they fully intend to use them again for future product launches.
To give you a better idea of what it’s like, here’s a short video.
How The Presentation Power of Video Boxes Shortens Sales Cycles
For several years now, we’ve seen how Video Boxes enhance the presentations of samples and gifts. They draw extremely high response rates. Some marketers have significantly improved their careers by using them as well.
One of the reasons they’re so effective is because messages presented in videos are more appealing to decision-makers. Because of it, videos are often the best way to engage them.
On top of that, recipients rarely ever set them aside or throw them away like most other marketing media. Instead, receiving one of these feels like receiving a gift.
For instance, business cards, flyers, pamphlets and brochures aren’t nearly as intriguing. As a result, they don’t garner nearly as much respect or attention. However, what usually happens with Video Boxes is recipients show them to others who influence their decisions. Then they respond, and sales cycles tend to become shorter.
Get Industry-Leading Video Boxes From MediaFast
At MediaFast, we understand the impact gifts and samples make in marketing. And, having been a leader in our industry for over 30 years, we know what it takes to maximize that impact.
To ensure the best quality and reliability in everything we sell, we only use brand new, Grade A components. Customer satisfaction is our highest priority, and we also offer a full one-year warranty as well as a complete mailing solution to our clients who want to benefit from it.
“I have worked with MediaFast for little over a year now. Their service has been nothing but excellent. They are very professional and right on time with their delivery. Their prices are reasonable and affordable. I like that you get the chance to review your work and approve it before they print. The staff I have worked with knows their stuff. Lastly, I like that MediaFast as a company loves and supports nonprofit organizations in communities. They are a fun company to be associated with. Keep up the good work guys.” — G. Mensah
After reading this, if you’re interested in capitalizing on the presentation power of a Video Box, or to learn more, contact us today.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.