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The Strategic Use of Video Boxes in Modern Marketing

In today’s digital world, videos have become a dominant force in modern marketing. Quickly diminishing are the days when print marketing would produce reasonable results. And if you’re wondering about email blasts, text messaging, and phone solicitation… Well, companies are realizing those strategies aren’t really worth using anymore either.

As a consumer, isn’t that good news? I mean, whenever you check your mail and it’s full of stuff you don’t want from companies trying to sell you things, don’t you just throw it away…or hopefully put it in a recycling bin? Or when your phone rings and you answer it only to find out it’s a stranger trying to sell you something, isn’t that annoying?

At the same time, how full does your spam folder get compared to your inbox with emails you actually want? If you’re like most people, spam emails are out of control…and that’s mostly because email marketing is cheap.

So, what does work with modern consumers? It’s strategies that include videos. And products like video boxes get them directly into the hands of targeted prospects who find them too interesting to ignore.

What Are Video Boxes?

Video boxes, also known to some as video brochures or video mailers, are physical packages with built-in speakers and LCD screens inside the box lids that play videos. They’re typically used to deliver promotional content, product demonstrations, company overviews, or personalized messages.

To be more specific, the difference between a video box and a video brochure or video mailer is that video boxes also include samples, swag, or gifts. When opened, not only do they present those items, but their video content feels engaging and fascinating to recipients.

Essentially, video boxes provide an extraordinary combination of video content with traditional direct mail, producing modern marketing that targeted prospects typically enjoy.

The following video shows examples we’ve created for clients.

How Companies Use Video Boxes for Modern Marketing

To help give you ideas, here are ways companies typically use video boxes for the greatest success.

  1. Product Launches and Demonstrations: Video boxes allow companies to send samples along with detailed video demonstrations, offering hands-on and visual experiences. For example, cosmetics companies send new skincare products with videos showing their benefits along with testimonials from users. This not only excites recipients, but it also educates them as well.
  2. High-End Sales and Marketing Campaigns: For high-value clients, video boxes add a layer of sophistication and personalization that traditional marketing materials simply cannot. For instance, automotive companies can highlight the latest car models with a dynamic video presentation, enhancing a potential buyer’s experience.
  3. Event Invitations and Recaps: Invitations to exclusive events can be elevated with video boxes. For example, companies who host annual conferences send out video boxes with personal invites from their CEO, a preview of the event agenda, and testimonials from past attendees. After the event, they also send highlights, key takeaways, and messages of gratitude to attendees, reinforcing their connection with the brand.
  4. Corporate Training and Internal Communication: Onboarding new employees can be made more engaging and impressive with a video box. For instance, one that features messages from the executive team, an overview of the company culture, and training modules.
  5. Personalized Customer Experiences: One of the most powerful uses of video boxes is creating personalized customer experiences. By tailoring video content specifically to individuals, companies can make a significant impact. For example, a luxury watch brand could send a video box to someone of high-net-worth with a personalized message and a detailed showcase of their exclusive collection. This level of personalization often fosters a deeper connection between the brand and a prospective customer, making them unforgettable and increasing appeal.

Creating and Distributing a Video Box

The following video features Bill Diaz, VP of Sales for MediaFast. In it, he explains details about creating and distributing video boxes as well as how well they perform for clients.

Benefits of Using Video Boxes for Modern Marketing

  1. Enhanced Engagement: Video boxes stand out in a world crowded with advertising and marketing media. Unlike traditional brochures or emails that quickly get discarded, video boxes capture attention immediately. The combination of tactile and visual elements engages multiple senses, helping a recipient feel more emotions and more likely to respond to whoever sent it to them.
  2. Memorable Impact: The unique nature of video boxes makes them memorable. Recipients are likely to share the experience with others, creating word-of-mouth marketing that can be invaluable…especially for high-stakes products or services.
  3. Elevated Perceived Value: Video boxes convey a sense of luxury and importance. In addition to making a recipient feel valued, the messages they contain feel worth paying attention to.
  4. Versatility: Video boxes are incredibly versatile. They can be customized in terms of design, video content, and additional features to suit different marketing goals. Whether for B2B or B2C applications, video boxes can be adapted to various industries and purposes.
  5. Outstanding ROI: The money companies spend on advertising and marketing is usually necessary to engage their target audiences. Otherwise, most would fall behind their competitors, and consumers wouldn’t buy from them as often. That said, the ROI our clients typically enjoy from their video box campaigns is significantly better than other strategies they’ve tried, and most only wish they would have discovered them sooner.

Get Top-Notch Video Boxes From MediaFast

Video boxes represent a fusion of traditional and digital marketing that leverages the power of videos with consumers.

They create impactful, memorable experiences unlike any other media most people have ever experienced. Across various industries, companies are adopting this innovative approach to stand out, engage targeted prospects, and deliver their messages in the most compelling way.

Fortunately, as technology continues to advance, the use of video boxes in marketing strategies will only grow, offering even more opportunities for personalization and engagement.

With that in mind, we fully intend to keep MediaFast at the forefront of the industry.

To ensure the best quality, we only use brand new, Grade A components. Customer service and satisfaction are our highest priorities, and we pride ourselves on offering a consultant-style, soft sales approach to help our clients feel the most comfortable working with us.

After reading this, if you’d like to learn more about using video boxes for your company, contact us today.

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