10 Ways to Use Video Brochures

1. Selling
Video brochures are perfect for sales because they peak interest and capture attention. They

attract decision makers, make average salespeople great, and shorten the sales process. They also allow companies to sell without selling.

2. Fundraising
People feel inspired to give when they feel connected to a cause. Videos are proven to

enhance storytelling and connect with people emotionally. Video brochures provide an ideal platform for storytelling.

3. Testimonials
Companies benefit from reviews and testimonials giving them praise. Video brochures make reviews

and testimonials even more impactful because viewers can experience them in video rather than only in writing.

4. Training
Companies often need to train groups of people but sometimes find it difficult to get them all together.

To avoid lost time and travel expenses, video brochures provide a perfect solution. Also, video training is sometimes more effective than live training because presenters and receivers are not always at their best.

5. Branding
Companies need consumers to remember their brand when they are looking to buy products

or services. Video brochures make messages more memorable and allow companies to control how their brand is presented. That allows them to put their best foot forward in an effort to optimize the impression they create.

6. Recruiting
Video brochures help recruiters stand out above their competitors when trying to win the hearts

of targeted recruits. Also, it is common for people to solicit the opinions of others when making important decisions. Video brochures make it easy for recruits to show others the opportunities they are considering, and they also make whoever the recruiter represents look first-class.

7. Marketing
Video brochures are like TV commercials, only much less expensive, and they are excellent

at making a company’s message extraordinary and unforgettable.

8. Instructing
Many case studies have confirmed there is an improvement in learning when video

is used. Recollection skyrockets in humans when there is a combination of audio and visual, which means people remember more of what they experience in videos versus what they only see, only read, or only hear.

9. Motivating
Videos are perfect for exciting, inspiring and motivating people. Video brochures do not require

an internet connection or electricity to function, which means they can be used to motivate practically anywhere at anytime.

10. Staying Modern
People have become accustomed to watching videos for a multitude of reasons. Videos are

everywhere, and people want them. Click “Staying Modern” to see 13 eye-opening stats that prove the power of video content.

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VIDEO BROCHURE PORTFOLIO

AT&T Video Brochure

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3m Video Brochure

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Zones Video Brocure

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Zientek Group Video Brochure

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