When used correctly, video marketing can be remarkably effective at converting prospects into leads. It offers the most engaging content possible, and it is suited perfectly for all of the digital devices people use today.
To make your next video marketing campaign successful for your company, here are the top 4 points to respect regarding your video and how it is shared.
Top 4 Points To Consider In Video Marketing
- Center your video around the story, not the sale. What makes videos engaging is when they tell a story people are interested in hearing. The most effective videos connect with viewers through some form of captivation or inspiration. A simple video about a product or service doesn’t cut it. To generate the best results, a video must tell a story to stir emotions while highlighting a product or service.
- Make it the best 10 to 30 seconds ever. One fifth of viewers click away from videos within 10 seconds if they’re bored. The remainder won’t make it 20 seconds unless their emotions are aroused. Video experts recommend getting right to the meat of the story, and shorter videos have higher conversion rates. With longer videos, companies miss the chance to get their message across.
- Post your video in multiple locations. To maximize results, your video should be shared in as many locations as possible in addition to your website. When you spend the time and money to make an awesome storytelling video to interest and engage prospects, share it online and with video marketing devices like MediaFast video brochures as much as you can.
- Include a Call To Action. A huge mistake companies sometimes make in video marketing is failing to include a Call To Action. To make a marketing video great, viewers need to be prompted further down a sales funnel after watching.
MediaFast Can Help You Succeed In Video Marketing
Designing a video, video brochure, POP display, training video, or promotional campaign can be difficult, time consuming, and expensive. During the creative phase, it is sometimes hard to envision how the final product will turn out and determine how much it will cost.
With MediaFast, you can have a team of experts working with you from start to finish. The MediaFast team of experts knows what it will take to get everything scripted, produced, printed, manufactured, mailed, and delivered on time. Also, imagine how great you will feel when the costs come in under budget without innovation or style having been sacrificed. Many times, that is exactly what MediaFast has done for companies since 1991.
To find out more about how MediaFast can be a great company resource and help your company succeed in video marketing, contact us today.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.