Top 7 Ways Companies Use Video Brochures for Recruiting

Recruiting is about more than just explaining an opportunity or position. It’s about helping the right person understand the opportunity, company, culture, and why it would benefit them to join.

That can be difficult to accomplish with a typical job description, email, or standard recruiting packet alone.

On the other hand, a video brochure gives companies a more complete way to present their recruiting message. By combining print, video, and a physical experience, it makes it easier for recruits to see and hear what makes one opportunity more worth considering than another.

With that said, here are seven ways companies use video brochures to strengthen their recruiting campaigns.

Introduce Top Candidates to an Opportunity

To impress top candidates, it often takes something more interesting than standard recruiting messages.

For instance, when companies are recruiting for specialized roles, senior positions, medical professionals, sales leaders, technical roles, or other highly competitive positions, the candidates often recognize their value and respond better to recruiting materials that feel thoughtful, polished, and specific.

In those situations, a video brochure makes an initial introduction feel more intentional. Instead of sending a link in an email, a recruiter can send a printed piece with a built-in LCD screen that plays a video from leadership or future team members. That’s significantly more powerful than a PDF or pamphlet as well.

In the video, they can explain why the role matters, what the company is building, and why the candidate may be a strong fit.

Since the goal for top candidates isn’t simply to get attention, a video brochure can help make the opportunity feel as valuable and intentional as it truly is.

Show Company Culture Before the First Interview

Most candidates want to know more than what a job description usually includes.

They want to understand the people they’ll work with, leadership style, company values, and overall work environment so they can get a sense of what it might feel like to work there.

With the power of video, a video brochure can help answer those questions even before the first interview.

Effectively, the printed portion can outline the role, benefits, company mission, and next steps. The video can show the team, workplace, customers, and other details in a more personalized way.

For companies who may be strong employers but aren’t widely known outside their industry or region, this can be especially helpful.

Healthcare, Medical, and Clinical Recruiting

Healthcare and medical recruiting are often highly competitive.

Hospitals, clinics, specialty practices, pharmaceutical companies, medical device companies, and clinical organizations typically compete for experienced professionals who have multiple options.

In that environment, a video brochure will help companies communicate more of what they have to offer in an effort to stand apart from other opportunities.

For example, the video can show the facility, patient impact, care philosophy, team culture, or community being served. The printed brochure can include details about the position, benefits, relocation support, training, scheduling, leadership, or application steps.

For medical professionals, that kind of presentation can make the recruiting experience feel more complete, credible, and personal.

Here’s why: in medical and clinical recruiting, the opportunity often needs to feel important, personal, and mission-driven. With that in mind, a video brochure will help bring those elements together in one polished recruiting piece.

College Recruiting Campaigns

Colleges, universities, specialty schools, junior colleges, and community colleges all compete to attract the right students, athletes, professors, and staff.

A video brochure gives them a more engaging way to introduce their programs, campus, facilities, culture, and opportunities.

For student recruiting, the video can show campus life, academic programs, student success stories, housing, athletics, and faculty. For athletic recruiting, it can highlight facilities, coaches, team culture, training resources, and the experience of being part of the program.

With regards to professor or staff recruiting, the video can introduce the school’s mission, leadership, departments, community, and long-term opportunities.

At college fairs, conferences, recruiting visits, or follow-up conversations, a video brochure gives people something memorable to take with them and share with others who may influence their decisions.

For schools competing for top-level talent, a video brochure can make what they offer feel more organized, personal, and easier to understand.

Make Relocation Easier

Relocation can be one of the biggest obstacles in recruiting.

A candidate may be interested in a role but uncertain about the community, lifestyle, schools, housing, or quality of life that exist where they’ll need to live.

However, a video brochure can help reduce that uncertainty.

For example, the video can introduce the workplace, city, surrounding area, key locations, and reasons people enjoy living there. It can also include messages from team members who relocated successfully.

The printed content on the brochure can summarize relocation assistance, benefits, compensation details, community highlights, and contact information.

This can be especially helpful when recruiting candidates to a location they may not know well. Instead of asking candidates to use their imagination or other resources, a recruiter can show them what the role and location may actually feel like.

Follow Up After Interviews and Visits

Recruiting doesn’t end after the first conversation.

When a company finds a candidate it really wants, the follow-up experience can be just as influential as the initial conversation.

As a way to reinforce interest, answer common questions, and help recruits clearly remember important details, video brochures have proven to be excellent follow-up pieces. Whether it includes a thank-you message, short recap, team introduction, or a reminder of what makes the role meaningful, a video brochure feels premium.

This can be especially useful when a candidate is comparing multiple opportunities. It can also help when family members, advisors, or other decision-makers are part of the conversation.

Provides a Better Leave-Behind

Recruiters, hiring managers, and search firms often need better tools to explain an opportunity.

A video brochure serves as a strong leave-behind after meetings, interviews, and recruiting events. It can also be mailed as a video mailer to targeted prospects in a recruiting campaign.

This helps keep a message consistent while the video delivers the emotional and personal aspect and the print reinforces key details.

Video Brochures Show Opportunities More Clearly

To be clear, video brochures aren’t meant to replace recruiters, interviews, job descriptions, or personal conversations. Instead, they help strengthen important recruiting moments.

When a role is important, a candidate is valuable, or an organization needs to make a stronger impression, a video brochure can help the opportunity feel more personal, premium, and memorable.

For companies competing for top talent, that can be a meaningful advantage.

If you’d like to experience a video brochure in person, click this link to request a FREE SAMPLE.