The emotional associations companies create with their videos are proven to have a significant influence on viewers later when they become active shoppers. As a result, the most effective videos are ones that stir emotions so viewers will remember a company’s message when they are ready to make purchases.
Also, studies have shown the more frequently a company’s videos are watched, especially if they are memorable, the more likely viewers will choose to purchase their brand over lesser-known competitors.
Why touching emotions is valuable in video marketing
The factors influencing people’s purchasing decisions are 80% emotional and 20% intellectual according to research. Smart marketers have realized that modern marketing has become a form of entertainment, and videos should be produced to engage an audience and create memorable moments that lead to lasting brand association. Simply highlighting a company or describing a product or service and demonstrating how to use it without emotional engagement isn’t enough.
Brands that focus on emotions in their marketing usually make a more significant impact on their potential customers. We live in a time where campaign effectiveness is measured by ROI. Therefore, marketers should remember to keep their customers engaged emotionally with their brands. Emotions help instill trust and deliver memorable experiences in people, thus making emotional connections valuable.
The four basic emotions to arouse in videos
Have you ever watched a video and felt happy, sad, afraid/surprised or angry/disgusted because of what you? More than likely, the answer is yes because those are the four basic emotions on which all human emotions are based according to the Institute of Neuroscience and Psychology.
For example, I once saw a video where one guy slapped the calm countenance right off another guy’s face with a fairly large fish. I immediately felt a combination of surprised and disgusted followed by a little bit of happiness because it was funny to think two guys would do that simply to gain more attention for their video. SEO (search engine optimization) is competitive, and apparently they were willing to do that to help their ranking. Coincidently, from what I remember, it worked because that video went viral.
According to Nielsen, there are 27,000,000 pieces of content shared each day. Humans check their phones 150 times per day and their email up to 30 times per hour. Also, the amount of information in the world continues to double every 18 months, and Statistic Brain has revealed the average attention span in humans has dropped from 12 seconds in 2000 to 8 seconds in 2016. With those statistics in mind, it is important in video marketing to arouse happiness, sadness, fear/surprise or anger/disgust in viewers quickly.
How to get more people to watch your video
Once you have an awesome video, you’ll naturally want more people to watch it. The problem is, promoting it online can be expensive. Even if you do spend money to promote it, you aren’t guaranteed the right people will watch it. This challenge is faced by many and you are not alone.
At MediaFast, we have an outstanding modern solution.
For between $20 and $65 per unit, we can provide you with a video brochure to hand directly to your most likely customers. That is substantially less than you would pay for online promotions in most cases. Moreover, with a video brochure, you can practically feel guaranteed they will watch your video.
We understand how getting more people to watch your video can be a real benefit to your company, and we would love to opportunity to earn your business.
For over 20 years, we’ve been making affordable, high quality digital marketing products for hundreds of companies. Every product we sell is made with only brand new, Grade A components. When you hire us, your brand and your messages become very important to us and we’ll do all we can to help ensure you get the best quality and service possible with one goal in mind – more success for your company.
To learn more about how we can help you with videos and video marketing, contact us today.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.