[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]Video brochures provide an excellent way for companies to show targeted prospects what they’ll gain by using their products or services. They do so by combining audio and visual in a highly impressive package, and they help ensure prospects remember what they have to offer.
Use Your Video Brochure To Show Prospects What They’ll Gain
Usually when consumers are making purchasing decisions, what determines their choices more than anything else is how using the particular product or service will affect them. During the time they’re researching and comparing, what they’re actually doing is trying to determine what they’ll gain if they make the purchase and what they’ll miss out on if they don’t.
When companies use their marketing messages to tell their potential customers about their company history, analytics, or details about their accomplishments, they very well might be wasting time (no disrespect intended). While that stuff and a few other variables matter, what usually becomes the deciding factor for most consumers is how buying and using the product or service will impact their lives.
Fortunately, people love videos. They have the ability to say and show a lot in a short period of time. They’re also appealing, efficient, and entertaining. What makes them so effective with consumers is that they allow companies to show what their products or services can do in actual circumstances where consumers might use them, which increases trust, and watching videos about them feels like it takes less effort than reading or looking at motionless images.
Videos are also easy for companies to distribute and consumers to share, which is important considering how much other people tend to influence each other’s decisions.
To take it one step further, marketers realized several years ago that most people respond well to videos. Their calls-to-action became more effective, and traffic on their websites increased appreciatively. Also, since people respond so well to them, companies now use videos regularly for training, recruiting, reporting, and several other purposes with great success.
With all of that in mind, one of the best things video brochures accomplish is getting a company’s videos in the hands of the “right” people. When a company is successful at getting their most likely customers and targeted prospects to watch their videos, they usually benefit greatly because of it.
Get The Best Video Brochures From MediaFast
At MediaFast, we understand how important it is for companies to spend their time and money wisely. To ensure that happens for our customers, we prioritize delivering high quality products, great advice, fair prices, outstanding customer service, and honesty at all times. We also only use brand new, Grade A components in all of the video marketing products we sell.
On top of that, we understand how expensive, challenging, and time consuming designing video marketing products can be. Essentially, companies can spend hours and hours of valuable time and money designing what they believe to be a great marketing product only to discover there isn’t a feasible way to produce it or have it perform the way they were hoping. Maybe it’s too expensive. Maybe it won’t fit the press. Maybe the engineering isn’t correct, or maybe they failed to account for some important factors simply due to inexperience.
However, when companies hire us, they get our team of experts with over 150 years of combined experience to help them from start to finish. We know what it takes to design, print, manufacture, and deliver the best video marketing products in the industry. We also offer a complete mailing service for our customers who want to take advantage of it, and we don’t overcharge.
To learn more about video brochures or any of the other video marketing products we offer, contact us today.[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.
