An attention-grabbing video can make all the difference in whether a marketing campaign goes well, or doesn’t. Your Video Book will help ensure your target audience watches what you produce, and you’ll look brilliant for using such cutting-edge technology.
For example, here’s a testimonial from B. Holley at Keller Williams Real Estate: “I’ve worked with Barbara at MediaFast for quite some time now. She has helped me so much to understand the most effective marketing channels for my clients in today’s digital, fast pace environment. We’ve seen fantastic results with the (video books). Highly, highly recommended!!!”
Video Books Will Help Maximize Your Sales Opportunities
Ever since Video Marketing became the #1 marketing strategy, we’ve been asked many, many times how to ensure a video will actually get watched. Well, with all of your competitors trying to get the attention of your target audience, sending your marketing videos directly to your prospects makes the most sense.
“I have been trying to get a hold of (this) company for months now with no luck. Then I sent their CEO the video (book) and he all of the sudden called me to set up an appointment! Yay!” That’s from a salesperson from Cornerstone OnDemand – one of our clients.
And here’s another one: “Used the video (book) as part of an ABM campaign and it always gets great responses!” — D. Glaze
These testimonials describe typical reactions we get from clients fairly often. The fact that Video Books are captivating when first seen, riveting when watched, and highly influential on decision-makers makes them superstars in marketing.
After all, they’re practically like TV commercials prospects can hold in their hands. Because of it, ROI with them is outstanding.
Examples of Video Books
In case you aren’t familiar with them, here’s a short clip showing Video Books in action. For more examples, click MediaFast Video Brochures Gallery.
How Video Books Can Make All The Difference
To help you understand the kind of return you can get using Video Books, here’s a strategy that illustrates why using them is a no-brainer.
Pick 50 to 100 of your most desirable prospects. You know—the ones who typically ignore you…BUT when they spend, they spend BIG! Then send one of your cutting-edge Video Books to each of them.
Now, here’s some math: Since Video Books cost between $25 to $65 per unit depending on quantity ordered and what components you choose to include, which is cheaper than taking a prospect to dinner, they’re affordable.
Then, how many sales would it take for you to recoup the cost before you start making a profit from your investment? One…two…three maybe? Truth is, these typically produce much more than that, and responses and sales usually happen quickly.
In other words, with them you can go after the BIG FISH—the whales so to speak! Your prospects will love receiving them, and you’ll be giving yourself the chance to finally enjoy the kind of ROI you’ve always been dreaming about.
For instance, we’ve had clients report as high as a 66% increase in response rates when compared to other marketing strategies they’ve tried. We also had one tell us they experienced a 70% increase in sales after theirs were distributed.
So, what makes Video Books so much more effective than other forms of marketing? It’s primarily because they’re tangible marketing pieces that capitalize on the power of videos. In addition, they get videos directly in the hands of decision-makers. They also help users get their videos watched by prospects who otherwise might have never watched them, and they skyrocket perceived value.
Case Study: Grow Team
Grow Team is a marketing and SEO services company. Prior to working with MediaFast, their marketing strategy was to mail a personalized letter and an information booklet monthly to thousands of prospects within their target audience.
However, in 2015 they began working with MediaFast to instead mail Video Books to some of their bigger ones. Unsurprisingly, their results drastically improved.
Following that, as they continued to use them, their response rates kept rising. As a result, now they mail thousands of units each month because the success rate is just too high for them to miss out on.
Get Industry-Leading Video Books From MediaFast
Considering the high number of marketing messages consumers get targeted with daily, brands help themselves significantly by making theirs stand out. Fortunately, Video Books are like hitting home runs for that purpose.
Prospects are intrigued by them. Salespeople perform better with them. And decision-makers appreciate how easy they are for them to share with others who influence their decisions.
With that said, at MediaFast, our team offers complete design and creative services. Customer satisfaction is our highest priority, and we don’t “nickel and dime” with our prices. We also only use brand new, Grade A components to ensure the best quality in all of our products, and we offer a one-year full warranty to stand behind them.To learn more about how Video Books can make all the difference in your marketing results, or to get a FREE Sample, contact us today.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.
