If you’re a marketer looking for a way to excite your target audience, Video Boxes will definitely make it happen. In addition to making you look brilliant, your samples or gifts will go over even better. What’s more, your video content will create a connection almost like an in-person visit… and in the COVID-19 environment we live in, that’s valuable.
The Power of Exciting Your Target Audience
There is a lot of competition for your target audience’s attention. According to Forbes, digital marketing experts estimate that most Americans are exposed to approximately 4,000 to 10,000 ads per day. That’s a huge number! And a little mind-blowing…
Also, considering all of the marketing strategies and millions of websites that exist, there are a lot of distractions that your company has to overcome to actually capture and maintain the attention of your target audience. While it’s one thing to know who they are and quite another to know how to effectively interact with them, you need a strategic approach to advertising and marketing communications to capture their attention and eventually influence their purchasing decisions.
In other words, to outshine your competitors, your company needs a marketing strategy that will excite your target audience by doing the following things.
- Grab their attention.
- Be interesting enough to maintain it.
- Feel modern and efficient.
- Engage their senses.
- Show them how your company can reduce or eliminate their challenges.
- Prompt them to respond.
With those objectives in mind, we have outstanding solutions.
HD Video Box In Action
In case you aren’t familiar with them, here is an HD Video Box we created for a customer.
Case Study: Indoggo Gin
Rapper, celebrity TV host and actor Snoop Dogg recently released a strawberry-infused gin in the US called Indoggo Gin.
According to feedback, it stands out from other gins because Snoop took two years to develop its juicy and refreshing taste. Further descriptions say it’s light on juniper flavor and has notes of strawberry and citrus with a slightly sweet and fruity finish.
When launching it, his marketing agency wanted to create a splash while engaging influencers and potential customers in a classy, extraordinary way. According to them, after discovering MediaFast Video Boxes, their decision actually became easy.
Featured in the video above, their HD Video Box included branded SWAG when sent to prospects along with a bottle of Indoggo Gin as well as branded glasses and a beautiful classic car replica. According to the agency, the responses were excellent and they immediately planned to use them again for future product announcements.
Why An HD Video Box Will Excite Your Target Audience
Marketing normally has two specific goals — to help companies keep the clients they already have as well as gain new ones. Coincidentally, Video Boxes do both.
So, what makes them highly effective?
First, they include a video to make messages more interesting and memorable. Also, studies show that consumers believe companies who use videos know better how to communicate with them. Furthermore, 90% of consumers say videos strongly impact their purchasing decisions and 80% say they’re more likely to buy a product they’re already considering buying after watching a video about it.
At the same time, Video Boxes typically include product samples and/or gifts, which further enhance their influence. With so much engagement, there aren’t many better ways for companies to impress their target audience.
And finally, when recipients receive them, it almost feels like they’re receiving a gift. The idea that someone thought highly enough of them to send such an impressive piece of technology is uplifting. They also usually can’t resist opening them immediately, and then when the video content works its magic, they usually can’t resist sharing them with others who influence their decisions.
All things considered, is there any other type of marketing that does that?
Get Outstanding Results With An HD Video Box
For most companies, giving out samples or gifts is a great way to promote what they sell. Not only does presenting them in a Video Box improve their presentation, but it also opens doors for salespeople.
At MediaFast, we understand how a great presentation will produce much better results. For companies, using video activated marketing products gives them a new and exciting way to outshine their competitors, and they’re more affordable than most people think.
To excite your target audience with a Video Box, or to receive a FREE Sample, contact us today.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.
