To get extraordinary marketing responses, strategies that are out of the ordinary have to be used. As you’re probably aware, traditional postcards, brochures and pamphlets don’t produce extraordinary results these days. What does though is Video Brochure Boxes!
Video Brochure Boxes Draw Extraordinary Marketing Responses
While we’ve had recipients record their experiences opening Video Brochure Boxes and then share their excitement on social media, a response like that isn’t common. What is though is recipients sharing these cutting-edge marketing products around their offices, with family and friends, and then responding right away with far more enthusiasm than they typically do after receiving other traditional marketing media.
If you’ve used them, you know how that feels. Video content tends to do that… and when it’s combined with samples or gifts, it makes them even better.
Here are a few short clips showing Video Brochure Boxes in action in case you aren’t familiar with them.
Feedback From Our Client’s Customers
From Thomas Ulrich at Nutrislice: “The response has been fantastic from everyone that we’ve connected with. Here’s a couple of the comments we’ve gotten.”
- “I opened the marketing package that you sent and holy mackerel it is so cool!! My kids were freaking out. My fifteen year old is studying marketing and was like, ‘oh my gosh this is so cool!’ I want to let you know it is absolutely awesome… I am going to be showing everybody at SLA, it is really cool. You guys really knocked it out of the park! Kudos! Great job! Tell your folks who designed it they did a KILLER job!”
- “I just got back from Costa Rica and opened the box you sent. OH MY GOSH!! It’s amazing! Awesome experience! Thank you SO much. That just made my day!”
- “Hi Andrew, Just received the package. I have no words! I am totally geeking out right now. I can’t wait to share with the team next week. Thanks so much for letting us check out the new technology. Also, I know it’s not the focus, but (including) a LITE BRITE?! This totally made my weekend!”
You know, you’re only one order away from getting responses like this too…
Video Brochure Mailers and Boxes Engage Targeted Prospects
Getting your messages in the room with your targeted prospects to pitch what you’re selling can be a challenge, right? Seriously, how often do they ignore your emails and phone calls when you try to make appointments? It can get frustrating, right?
With that in mind, here’s a modern way that has been working extremely well for years now — Video Brochure Mailers and Boxes.
In addition to being fun for marketing teams to design, they’re also attention-grabbing, captivating, and highly effective at getting videos watched. Plus, they make marketers who use them look like geniuses, and the response rates they produce are extraordinary.
With that said, here’s a brief list of reasons why ROI with them is so high.
- Video Brochures, Video Mailers, and Video Boxes open doors for salespeople more effectively than other sales tools.
- They’re sticky, tangible media that prospects actually enjoy receiving.
- Recipients share and respond to them more often than other types of marketing.
- We’ve had clients report as high as a 66% response rate.
- Some clients have reported as high as a 70% increase in sales after distributing them.
- Effectively, they’re like TV commercials that recipients can hold in their hands.
Seriously, with the ROI these produce, using them should be a no-brainer… and it is for all of our repeat customers, which is an extensive amount. With these in your marketing arsenal, your company will blow away the marketing strategies used by your competitors!
Video Brochure Mailers and Boxes In Action
In case you aren’t familiar with them, here’s a short clip showing Video Brochures, Video Mailers, and Video Boxes in action.
Case Study: Fenty Beauty & Fenty Skin
Rihanna was inspired to create Fenty Beauty & Fenty Skin after years of experimenting with the best-of-the-best in the beauty product industry. Not satisfied with what was available in the market, she launched Fenty with a focus on a wide range of traditionally hard-to-match skin tones while creating formulas that work for all skin types and pinpoint universal shades.
“Makeup is there for you to have fun with,” she says. “It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
With the goal of enhancing the presentation of her new makeup line when it was launched, Rihanna’s marketing department worked with MediaFast to create an attention-grabbing, captivating Video Box. Then they were delivered to A-list celebrities and influencers… and the recipients “went crazy”. Influencers even created “unboxing” videos showing how impressive they were, and several of the videos went viral on social media, which created amazing product buzz!
Video Brochure Boxes Are Highly Profitable
To engage decision-makers and influence their purchasing decisions, sometimes marketers need to engage them in extraordinary ways. Fortunately, our Video Marketing Products work extremely well for this purpose. What’s more, ROI and ROE with them are outstanding according to feedback.
One of the greatest reasons for their effectiveness is that viewers feel like they’re practically holding a TV commercial in their hands. Thankfully, they’re far less expensive.
In addition, they combine images with sound and motion to say and show more in less time. Calls-to-action in them draw a greater response because of the motivation they create. Plus, products and services that are advertised in them can be seen in their actual circumstances, which increases trust.
And if that isn’t enough, they heighten perceived value, create strong mental connections between presenters and viewers, and shorten sales cycles.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.