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This is a MediaFast video brochure and video mailer for Abbot.

Video Brochure – Return on Investment With Return on Experience

If you own a company or work in marketing, what is your go-to method for determining how successful your campaigns are? Is it calculating return on investment (ROI), return on experience (ROX), or both?

But before I go on, I’d like to clarify something. It’s that many in the marketing world refer to return on experience as ROE, which makes sense looking at the words. However, ROE is a term typically used in finance for return on equity. And while both describe performance, ROE is more established and commonly used in finance. So, for this post about video marketing products, I’ll stick with ROX.

Having said that, both are valuable concerns. I mean, you want to know how your investment in your marketing strategy is performing, right? At the same time, evaluating how it’s resonating with your target audience makes a huge difference as well.

With those thoughts in mind, what our clients have discovered is that video brochures, video mailers, and video boxes perform exceptionally well for both ROI and ROX. In fact, even though they cost more than the various forms of print marketing and pay-per-click (PPC) many of them relied on previously, they blow those strategies away.

So, why is that you may be wondering? It’s because they’re targeted. Videos are also far more interesting. And to recipients, video marketing products are practically like TV commercials they can hold in their hands…and extremely impressive.

Explaining ROI and ROX with Video Brochures, Video Mailers, and Video Boxes

While I could continue giving you more to read, I appreciate how much more efficient videos can be. So, here’s a video featuring Amy Hafen, President of MediaFast, explaining ROI and ROX with video brochures, video mailers, and video boxes.

Important note: In this video she refers to return on experience as ROE. Just please remember what was referenced above and don’t let that confuse you.

The Value of Providing an Experience in Marketing

As integral as marketing is to be successful in business, companies tend to have their best success when their strategy produces an experience that creates memories. When companies accomplish that, they usually achieve their marketing goals.

In a nutshell, the better experience their marketing produces, the easier time they have getting their messages past gatekeepers and into the hands of their intended targets. Subsequently, those recipients tend to remember what was presented and ultimately jump through the hoops of calls-to-action.

So, why do video brochures, video mailers, and video boxes accomplish that? And why do they have a higher ROX than other forms of marketing?

Basically, it’s because scientifically, the more senses you engage with your marketing, the easier your messages are to remember. On top of that, memorable engagement has a way of improving likeability.

For instance, a video brochure, or a video in general, engages sight and sound. When you’re engaging sight and sound, it’s much more powerful than if someone is just reading text or looking at motionless images. Furthermore, video marketing products like ours produce an added element, and that’s the sense of touch—recipients are actually opening these pieces and feeling tangible, physical experiences.

So, when you’re engaging three senses, you’re effectively amplifying the experience. Plus, with these products, you’re giving your target audience something novel, which adds excitement.

Solve Business and Marketing Problems With Videos

Do you agree that videos are more appealing than written content? Most people believe yes, especially for marketing and other business purposes.

So, why do I ask? Because most companies who come to us for help know they need videos, and many of them have them. They’re just struggling with how to maximize using them.

With that said, here’s Bill Diaz, VP of Sales for MediaFast, to explain why video brochures, video mailers, and video boxes provide an ideal solution.

Get Excellent Return on Investment and Return on Experience With MediaFast

ROX is something our clients talk about all the time. And with video brochures, video mailers, and video boxes, you can create that.

In addition, ROI is always a primary focus for business owners and executives. Fortunately, what we’ve been able to accomplish at MediaFast for over thirty years now is helping companies maximize the returns they enjoy on their investments in our products.

In the early 1990’s, it was audio and video cassettes. In the late 1990’s and early 2000’s, it was CDs, DVDs, and BluRays. Now, it’s video brochures, video mailers, and video boxes that are producing amazing ROI.

And talk about ROX—our products give our clients the impact they’ve always wanted to make with their marketing. WOW FACTORS are off the charts, and response rates typically skyrocket.

To learn more, check out our client testimonials and/or our Google Reviews.

After reading this, if you’d like to use video marketing products that produce excellent return on investment with outstanding return on experience, contact us today.

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