Without a doubt, the best marketing tool companies are using today is a video brochure. There are many reasons why, but the most significant one is that the return on investment they produce is fantastic.
Why A Video Brochure Is The Best Marketing Tool
After bursting onto the scene about six years ago, video brochures have continued to produce outstanding results. To explain what makes them so effective, here is a brief list:
- The combination of video with print in a handheld electronic device strongly appeals to a company’s target audience.
- Video brochures have proven to help companies connect with their most likely customers, even ones who are hard to reach.
- They impress recipients enough to continue resonating in their minds for months.
- Consumers retain approximately 90% of a video message, which is far more than the typical 10% to 35% they retain from text, audio, or images.
- Using cutting-edge video marketing products like video brochures has proven to significantly boost a company’s image.
- Approximately 65% of consumers are more likely to buy a product, service or opportunity after watching a video about it.
- When a Video Brochure lands in a decision-maker’s hands, it usually gets shared among executives, co-workers, and other people who influence their decisions.
- As effective as videos usually are in sales, Video Brochures help increase the numbers of views they receive from targeted prospects.
- Video Brochures have been known to significantly outperform websites and traditional printed brochures.
- Companies who use them enjoy the benefits of outshining their competitors, which helps them make more sales, win more bids, and get more repeat business.
Effectively, when a prospect opens a video brochure, they immediately feel like they’re holding a TV commercial in their hands. With various screen sizes, designs, and controls, they provide a highly impressive way for companies to substantially boost the effectiveness of their marketing and enhance their image.
Video Brochures Are Excellent For Sales And Marketing
In a world where videos increase interest in messages used for all sorts of purposes, video brochures have proven to be excellent for sales and marketing. After watching them, prospects tend to reply to calls-to-action more often with heightened enthusiasm, and as a result, companies who use them typically enjoy increased revenue.
Conveniently, video brochures can be distributed directly to prospects by hand or dropped off at their offices. They’re also easy to distribute by mail. To learn more about mailing video brochures, click this link: Why Video Mailers Are A Whopping Success
In addition, video brochures can be displayed at retail locations to highlight products and services or left in waiting areas for people to watch while they’re passing time. Because of this, video brochures allow companies to engage prospects in more places without having to spend as much money on salespeople and travel expenses.
As well, feedback indicates salespeople benefit greatly from leaving video brochures with targeted prospects. What happens is that their messages get seen and heard more often by decision-makers while also making it easy for them to share the information with others who might have a say-so in what choices get made.
And finally, based on how well they perform, video brochures are affordable. From us, they normally cost between $25 and $65 per unit, which isn’t very much considering the return on investment they produce. We also include other perks for FREE. To learn more about why buying them from MediaFast is a great decision, click this link: Buy Video Brochures From Us – The Right Choice
To purchase a video brochure to help your company capitalize on the best marketing tool, or to get a FREE SAMPLE, contact us today.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.
