If you’re familiar with Video Marketing Products, you may find it just as interesting as us that people refer to them by different names. To provide clarity, here we do our best to explain why they have different names. We’ll also list what some of them are.
Names Demystified For A Video Brochure, Video Mailer and Video Box
For people who don’t know those names, it’s understandable that sometimes they refer to a Video Brochure as a Video Pamphlet, Video Book, or Screen In Print.
It’s also understandable that they refer to Video Mailers as Video Cards, Direct Mail Video Players, and Marketing Presentation Flyers.
And when Video Boxes get referred to as Video Sample Boxes, Video Packages, or Promotional Video Brochures, that’s understandable as well.
While we could list 30 or more other names they get called, here is why there are so many variations.
The Answer: You know those moments when people are trying to find information online but just aren’t sure what the name of something is? We’ve all been there. In those moments, we tend to make up something that sounds good and just hope Google will know what we want… Well, that’s basically what has happened. Then Google decided that some of those variations were actually names that should exist, and the industry has stuck with them.
Without going on too much, here is a brief list of others:
- Video In Print
- Video Flyer
- Screen In Box
- Video Business Card
- Direct Mail Video Player
- Video Message Box
- Sample Box With Video
- Leave-Behind Video Advertiser
- Video Box Mailer
Other terms that are associated with these names are LCD, LED, IPS and Digital.
Also, just to offer a little more clarity, the difference between a Video Brochure and a Video Mailer is simply how they’re delivered. While Video Brochures can be handed to recipients or dropped off at their offices, Video Mailers are mailed, making them ideal for engaging decision-makers who are hard to reach.
Video Brochure, Video Mailer and Video Box Examples
In case you aren’t familiar with them, here is a video highlighting Video Brochures, Video Mailers and Video Boxes that we’ve made for clients.
Why Your Company Should Use These Cutting-Edge Products
Video content is the most effective marketing tool to date. As a result, it’s also the most popular.
With that said, companies often wonder how they can break through the barrage of marketing messages their prospects typically receive.
Well, here’s the solution: a Video Brochure, Video Mailer or a Video Box will make that happen.
They’ll make your marketing messages tangible. They’ll also get them in the room with your prospects. And as feedback indicates, they won’t be able to resist watching them in these video activated products.
For recipients, they’re like holding a TV commercial in their hands. There are no wires to deal with. Security is not a concern. Nor is an internet connection necessary.
In addition, for marketing that is highly effective and affordable, users can simply drop them off or mail them to anybody who they believe will benefit from watching their videos. Plus, they have immense applications in sales, marketing, branding, education, product launches, events, and many other business-related needs.
And if that isn’t enough, here’s the biggest reason why your company should use them: ROI with them is outstanding.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.