Engaging Brochure with LCD Screen
A video brochure is a printed brochure with a built-in LCD screen that automatically plays a video with sound when opened.
Video brochures help companies explain value, create an emotional connection, and cut through the clutter to get noticed.
Video brochures are used for ABM campaigns, recruiting, fundraising, product launches, training, and as sales tools to connect with decision-makers.
Video brochures are effective because they help companies emotionally connect with the right people in a way that most other forms of communication do not. They’re unique, fun, and engaging—almost like holding a TV commercial in your hands—which is why they work so well for the following purposes.
Video brochures are perfect for sales because they peak interest and capture attention. By standing out to decision-makers more than other sales and marketing media, they tend to make average salespeople great and shorten sales cycles.
Companies benefit greatly from reviews and testimonials giving them praise. Interactive brochures make reviews and testimonials even more impactful by presenting them in video rather than in text.
Video Brochures are like hand-held TV commercials, only much less expensive. They’re also excellent at ensuring a company’s videos get watched by targeted prospects. Then, when their target audience wants or needs what they sell, they’ll be the first to come to mind.
Companies need consumers to remember their brand whenever they’re shopping for products, services, or opportunities. Our LCD video brochures make messages more memorable and allow companies to control how their brand is presented, meaning they can optimize the impressions they create.
People feel inspired to give when they feel connected to a cause. Videos are proven to enhance storytelling and connect with people emotionally. Likewise, video brochures provide an ideal platform for storytelling.
Companies often need to train people in groups, but sometimes it can be difficult to get them all together. To avoid lost time and travel expenses, HD IPS Video Brochures provide a perfect solution. Why? Because video training is sometimes more effective than live training. Plus, viewers can watch and learn whenever it’s convenient for them.
Videos are perfect for inspiring, exciting, and motivating people. Since video brochures do not require an internet connection or electricity to function, they can be used to motivate anyone practically anywhere at any time.
Video brochures help recruiters stand out impressively from their competitors. Also, since it’s common for people to solicit opinions from others when they’re making important decisions, Video Brochures make it easy for recruits to show others the opportunities they are considering.
Many case studies have confirmed there is an improvement in learning when video is used. Effectively, recollection skyrockets in humans when audio and visual are combined, meaning people remember more of what they experience in videos than what they only see, only read, or only hear.
Video brochures deliver the strongest results when they’re used intentionally and targeted to the right audience. They’re not designed for mass distribution. Instead, they’re most effective when used for high-value opportunities where earning one new client, donor, recruit, referral partner, or sale can more than justify the investment.
In today’s crowded marketing environment, buyers are overwhelmed by emails, ads, and digital content competing for their attention. A video brochure creates a different experience. By combining the power of video with a tangible format, it captures attention, creates an emotional connection, and delivers your message without the distractions of a digital platform.
The most successful campaigns start with a clear understanding of three things: who the audience is, what you want them to feel, and what action you want them to take next. When those elements are aligned, video brochures become powerful tools for increasing engagement and moving prospects through the decision-making process.
In fact, some of our clients have reported response rate increases as high as 66% and revenue increases as high as 70% after incorporating video brochures into their marketing campaigns.
Tracking analytics in video brochures and video boxes is a popular and controversial topic these days. To explain why it is illegal, we decided to create a video brochure analytics webpage for consumers who want more in-depth information. In the meantime, here are two insightful videos from Amy Hafen, President of MediaFast, and Bill Diaz, VP of Sales, addressing this topic.
The right video brochure features can improve presentation, usability, and overall campaign performance. From screen size and memory to print finishes and buttons, each option can be tailored to your audience, message, and goals.
Most importantly, we want your video brochure to showcase your brand and messages.
MediaFast video brochures can be customized with different screen sizes, memory options, battery capacities, button configurations, and finishes to match your goals and brand.
MediaFast video brochures feature HD IPS screens with sharp image quality, vibrant colors, and wide viewing angles.
Popular screen sizes include 3″, 4″, 5″, 7″, and 10.1″. Larger screens can create more visual impact, but they do not always improve results. The best screen size is the one that fits your message, audience, and campaign goals.
Our standard video brochures include 256MB of memory, which is enough to store about 10 minutes of total video content.
That could be one 10-minute video, two 5-minute videos, five 2-minute videos, or any other combination. Proper formatting helps videos fit the available memory and play smoothly. If your project needs more content, we can increase the memory capacity.
Every MediaFast video brochure is custom produced to reflect your style, brand, and campaign goals.
We offer full-color printing, durable lamination, and specialty finishes such as Spot UV, foil stamping, embossing, PMS color matching, and custom die cuts to create a polished, memorable presentation.
Buttons help shape the overall video brochure experience and make it easier for recipients to interact with your content.
Common buttons include Pause/Play and volume controls. Additional buttons can be added for multiple videos, chapters, testimonials, language options, and more. Regarding price, we do not charge extra for buttons up to 14 because they’re often essential for user experience.
The overall size of a video brochure should contribute to the experience you want to create.
Common sizes include 5″ x 7″ for 4 and 5 inch screens, and 8.25″ x 5.75″ for 7 inch screens. Bigger is not always better. The best size is the one that fits your audience, message, and campaign goals.
We load your video content during production at no additional charge while also verifying that your files are properly formatted.
We do not lock your video content. You can update your videos anytime using a simple drag-and-drop process, which means your video brochures can be reused for future campaigns, presentations, and events.
Each video brochure includes a rechargeable lithium battery and USB-C charging cable.
Simply recharge it like a cell phone whenever needed, which will allow recipients to view and share your content long after it’s received.
Because video content can be changed and batteries can be recharged, video brochures often remain useful long after a campaign ends.
Many clients repurpose them for future presentations, trade shows, recruiting efforts, product launches, and customer meetings to extend the value of their investment.
Video brochures help businesses capture attention, clearly communicate value, and make their message more memorable. In a world where inboxes, social feeds, and digital ads are crowded with competing messages, a video brochure creates a focused experience that allows your audience to see, hear, and engage with your message without distractions.
They are particularly effective for high-value opportunities where building trust, creating emotional engagement, and motivating action are important.
Organizations use video brochures when they need to:
A video brochure helps ensure your message gets seen, understood, remembered, and shared.
A simple test is to ask yourself: “Would I take this person to lunch?”
If the answer is yes, they’re likely a great candidate for a video brochure.
Here’s why: video brochures are designed for high-value prospects, customers, donors, recruits, referral partners, investors, and decision-makers where meaningful engagement justifies a more personal approach. And with the way they increase perceived value, they open doors and often lead to better meetings.
When used strategically, absolutely yes.
One of the biggest mistakes companies make is measuring video brochures while using the same yardstick they use for email, social media, pay-per-click advertising, or other digital outreach. Those channels have their place, but they serve a different purpose.
For less than $50 (it usually costs more to take them to lunch) you can place a personalized video brochure directly into a prospect’s hands. Unlike a lunch meeting, the message can be replayed, shared with additional decision-makers, and referenced long after it arrives.
The strongest results come from using video brochures in combination with your existing marketing efforts, not instead of them. Digital marketing helps identify and nurture opportunities. Video brochures help you break through the noise, create emotional engagement, and ensure your message is seen, heard, and remembered.
When viewed through the lens of customer acquisition cost, relationship building, and opportunity value, video brochures become a powerful addition to your marketing toolbox, helping you create meaningful engagement with the opportunities that matter most.
For pricing details and factors that affect cost, visit our Video Brochure Pricing page.
No. The value of video brochures is not that they contain a screen. The value is that they get messages watched, understood, remembered, and shared.
While the technology attracts attention, the strongest results come from combining compelling content with a physical format that people find naturally engaging and keep long after delivery.
Most marketing competes for attention in digital environments filled with distractions. Video brochures work because they create a focused viewing experience that combines the emotional impact of video with the physical presence of direct mail.
They allow recipients to experience your message rather than simply read about it.
Because they’re tangible, they’re often shared with additional executives and decision-makers, helping to keep your message consistent as it moves through the buying process.
Video brochures are most effective for targeted campaigns such as:
Any campaign where one meaningful response or a boost in efficiency can justify the investment is worth considering.
The most successful campaigns begin with three questions:
The strongest campaigns use concise video content, simple design, a clear call to action, and strategic distribution to a targeted audience.
The goal is not to tell recipients everything. The goal is to motivate them to take the next step.
Keep the message simple, emotional, and action-oriented.
The most effective videos are often short, engaging, and focused on the audience rather than the company. Avoid trying to explain every feature or service. Instead, communicate the value you provide and include a clear call to action that tells recipients exactly what to do next.
Strategic targeting is equally important. Video brochures perform best when distributed thoughtfully to a defined audience rather than broadly to a large list.
It can be if you’re trying to do everything yourself.
That’s why MediaFast provides as much or as little support as you’d like or need. We can assist with campaign planning, graphic design, video production, video loading, kitting, warehousing, fulfillment, mailing, and distribution.
Our goal is to help you create a successful campaign, not simply sell you a product.
Most video brochures range from approximately $19 to $65 per unit.
The two biggest factors affecting cost are quantity and screen size. Larger quantities typically reduce the cost per unit, while larger screens generally increase it.
Additional customization options such as packaging, memory capacity, buttons, fulfillment, and mailing services may also affect pricing.
MediaFast does not require a minimum order quantity.
A single branded prototype typically costs around $300, while bulk orders significantly reduce the cost to approximately $19-65 per unit.
Once artwork and electronic specifications are approved, most orders are delivered within approximately 3 to 4 weeks.
If you have a specific event, launch date, or deadline, our team will do our very best to meet the production schedule for your project.
MediaFast loads your video content into each unit during production at no additional charge. Simply provide your completed video file, and we’ll handle the loading process as part of manufacturing.
Yes. Unlike some providers, MediaFast does not lock your video content. You can update the content yourself at any time using a simple drag-and-drop process. This allows you to repurpose your video brochures for future campaigns, update messaging, or extend the life of your investment.
To learn how, visit How To Change Video Content.
MediaFast video brochures support most common video formats, including:
At this time, our products do not support HEIC (High Efficiency Image Format) or HEVC (High Efficiency Video Coding) files.
Video brochures are designed for long-term use.
Because they can be recharged like a smartphone and the video content can be updated whenever needed, they can be used repeatedly for years when handled with reasonable care. Many clients continue using their video brochures well beyond their original campaign by updating the content for new initiatives.
Our standard battery provides approximately 2 hours of continuous playback.
For applications that require extended viewing time, larger battery options are available that can provide up to 40 hours of continuous playback.
Similar to cell phones, the batteries are charged with a USB-C cable. Each unit comes with a USB-C cable for charging and changing video content.
Just like a traditional encyclopedia or school textbook, hardcover feels firm and straight so it won’t bend. Softcover video brochures won’t bend much either unless forced, but they’re less firm and feel lighter.
Video brochures are known by several different names throughout the marketing, printing, and promotional products industries. Depending on the manufacturer, format, or application, you may hear them referred to as:
While the names vary, they all describe physical marketing and communication tools that combine video, sound, and print to create a more engaging experience.
The primary difference is typically the format. Video brochures and video mailers are often designed for direct distribution, while video boxes are commonly used for premium presentations, product launches, executive communications, donor engagement, recruiting, and high-value sales opportunities.
Organizations use these products to capture attention, explain products and services, engage decision-makers, support fundraising efforts, recruit talent, launch new products, and create memorable customer experiences.
If you’re researching video mailers, video boxes, video books, LCD brochures, or similar products, you’ll find they all share the same goal: combining the emotional impact of video with the staying power of physical media.
At MediaFast, we generally use the term “video brochure” as an umbrella term for products that combine video, sound, and physical media to create meaningful engagement with targeted audiences.
To learn more, visit Other Names For Video Brochures.
