One of the reasons Video Brochures are outstanding forms of advertising is because people respond to videos. Consumers seek them out and respond to them far more often than they do to other forms of communication. As a result, video content is one of the most versatile and profitable advertising tools available.
Videos Are Versatile and Profitable In Advertising
Whether it’s for launching a new product or explaining an opportunity or service, consumers say videos give them more confidence to make purchases. When launching a new product or service, explainer videos produce great return on investment. Also, companies who rely on animated videos to explain concepts that are difficult to explain say animation helps them connect better with their most likely customers. As well, videos showing product demonstrations are able to say and show pages worth of written information in a matter of seconds.
With regards to advertising, using videos to explain products, services, and opportunities improves conversion rates. At the same time, prospects who are interested in learning more about something choose to work first with companies who provide videos for them in most instances. This is also true with executives as they work toward making decisions.
With that said, what many companies have learned is that videos don’t even have to be perfect to be profitable. It’s the content that matters. According to the latest research, one of the few things that irritates viewers about videos is when they fail to explain a product, service, or opportunity clearly enough. They want a good understanding of what they might be purchasing. Low quality or poor design don’t matter nearly as much as a clear explanation. Basically, just having videos for prospective customers is what makes the biggest difference – as long as they do a good job of explaining what they’re advertising.
Video Content Motivates Even The Laziest Of Buyers
When identifying the most outstanding forms of advertising, the criteria that matters most is how often consumers respond to it. Videos easily outperform motionless text and images. They’re also easier to consume. In today’s world, people are too busy to spend time reading long product descriptions or sorting through internet searches to learn information. Modern consumers want to see videos. When they’re available, even the laziest of consumers will watch and respond to them more often.
For example, some friends of ours were spending over $1,300 per month on restaurant food for dinner for their family of five. Neither of them like to cook, and they both believe it’s too messy and takes too much time. After hearing that, we told them about a local dinner delivery service we use called The Family Chef. It costs about $300 per month to feed our family of four. Conveniently, the prep work is all done and most of the dinners take twenty minutes or less to prepare. The clean up is easy too.
Even though we told them over and over again how easy The Family Chef made preparing dinner for us, they still weren’t interested. However, after several months of being blown away by how much money they were spending on restaurant food, we made a few videos to show them. Immediately after watching, they became interested. For them to actually see the process instead of just hearing about it made a gigantic difference. Next thing we knew, they were signed up for a free week of meal deliveries, which is a standard promotion for The Family Chef, and they’ve been loving it ever since.
MediaFast Video Brochures Are Outstanding Forms Of Advertising
At MediaFast, we understand how important it is for companies to spend their advertising dollars wisely. When companies hire us, they get a leader in the industry with over 150 years of combined experience in our leadership team to work with from start to finish.
Also, we know what it takes to design, print, manufacture, and deliver the best Video Brochures for practically any industry. We only use brand new, Grade A components to ensure the best quality and reliability, and we don’t overcharge.