For companies looking for a special way to recognize sales reps, donors and suppliers, Video Brochures are superb. Some of our greatest success stories come from companies who use them for this purpose. Not only do they leave recipients feeling appreciated and grateful, but it also feels extraordinary since this strategy is something they would never expect.
The Importance Of Recognition
To most people, the benefits of being recognized for their contributions and value are familiar. For instance, when we feel valued, we’re more engaged, motivated, and likely to go the extra mile for a specific purpose. Unfortunately, despite knowing the impact it can have on a company’s success, some organizations still completely fail to recognize their sales reps, donors and suppliers.
Interestingly, companies with formal recognition programs have 31% less voluntary turnover than companies who don’t. They’re also twelve times more likely to have strong business outcomes. Furthermore, being recognized for value is a fundamental human need. When we feel recognized for our contributions, we tend to be more connected and loyal to our work, our team, and our organization as a whole.
Likewise, here are some major benefits of recognition:
- Team members see that they’re valued
- They feel a heightened sense of security
- They’re inspired to be more productive and engaged
- They feel greater satisfaction and enjoyment for work and service
- There is an improved team culture
- Top talent gets retained
- Higher moral exists within an organization
- There is higher loyalty from employees, independent contractors and suppliers
- Innovative thinking is more likely to be embraced
- Companies benefit from less stress and absenteeism
And if those benefits aren’t enough, there is great value in working with happy people. Happy people tend to feel like friends when they’re working, and it might be impossible to put a dollar value on that.
Video Brochure In Action
In case you aren’t familiar with them, here is a short video of a Video Brochure in action:
Success Story Of A Video Brochure Used For Recognition
Personalized videos that show gratitude and recognition are fantastic to receive. While the personalization is impactful, so is knowing that someone put in the time and effort to make one for you. Then, when it’s delivered in a cutting-edge product like a Video Brochure, it feels much more special than just an attachment in an email. It actually feels like an award… an honor… and something to remember forever.
For example, St. Jude Hospital was looking for a meaningful way to express gratitude to donors in the absence of their traditional year-end gala due to COVID-19. After collaborating with MediaFast, a beautiful hardcover Video Brochure was produced that featured personalized videos illustrating the impact donors made to them while also expressing gratitude for their support. After the units were distributed, they were deemed so successful that St. Jude Hospital has chosen to use this strategy regularly for other fundraising and recognition campaigns.
With that said, Video Brochures for recognition can be displayed similarly to paper awards in picture frames. However, they look nicer and are much more expressive and eloquent. Seriously, look at a certificate of recognition on a wall. Then imagine if it included all the same print but played a video when it was opened — one that gives praise and expresses gratitude to the person who received it. See the difference? We’ve definitely seen how companies benefit from this as well.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.