As a leader in the video marketing industry, we’ve witnessed video brochures deliver great results for several years now. They’re easily worth thousands of dollars considering the benefits they provide, and fortunately, they aren’t nearly that expensive.
Video brochures are fantastic at boosting interest
Video brochures have the ability to tell stories in such a compelling manner that recipients often feel like they are receiving a treat.
While it has been said for decades that word-of-mouth advertising is the best advertising (and it still is), a video brochure on average gets shared at least fifteen times by co-workers and decision-makers. Rarely ever have marketing messages been given even close to that much interest. Moreover, when multiple decision-makers receive a company’s messages first-hand rather than second-hand from each other, there are added benefits. Video brochures conveniently make that possible.
Essentially, by combining the power of video, the power of tangibility, and the power of print more effectively than any other marketing options, video brochures increase interest and generate considerable profits. In response, many companies now spend 25 to 50 percent of their marketing budgets on them.
In video brochures, companies can distribute their messages and feel certain their value propositions will be seen and heard. There may not be a better way to target prospects, and companies who distribute them make themselves significantly more interesting.
If pictures are worth a thousand words, videos are worth more
Videos have been around for a long time. New ways to view them have emerged, and advances in technology have made them even better. In fact, based on their popularity and abundance, it seems the influence of videos has changed the world.
While most people are aware of the phrase “a picture is worth a thousand words”, it is now safe to say a video is worth more…. substantially more.
In today’s digital world, videos provide more than just a fantastic way to tell stories. For years, marketers struggled to get enough exposure and attention for their videos. The most common places to get viewers were at trade shows, on DVDs, in retail displays, and on television (which has always been far too expensive for most companies). Now, while all of those still exist, the far reaching power of the internet provides an affordable way for companies to boost exposure and increase the amount of attention their videos receive.
Videos incorporate motion and sound with images to engage more senses in humans. They have the ability to say more in less time, and viewers usually feel more of a connection with them. Also, even with the shorter attention spans in many people today, videos are easier to pay attention to even when distractions are near. As a result of these reasons, and many others, videos are worth more than pictures.
Video brochures help ensure ideal prospects see videos
Unfortunately, while the internet has the power to increase the number of views videos receive, it cannot guarantee a company’s ideal prospects will watch them. At this point precisely is when video marketing tools, specifically video brochures, make a huge difference.
Videos have proven to enhance the reach of marketing campaigns. According to a report from IAB.com, videos make marketing campaigns more effective because they generate an increase in brand recall by up to 33% and message recall by up to 45%. Evidently, based on those numbers, videos are worth a lot.
Furthermore, because of technological advances, videos are now easier to create and use. By not using videos, companies miss out on a chance to increase engagement, boost sales, and become more successful in their industry.
To learn more about video brochures or any of the other marketing products we offer, contact us today.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.