Video content is the new superstar in marketing, and video brochures electrify video marketing.
For marketers, the combination of audio and visual in videos has an incomparable effect on viewers and is essentially unbeatable for presenting messages.
Videos are versatile, which provides an advantage, and people usually prefer watching them over reading or listening when given the choice. Smart marketers use this to their advantage, and video marketing has truly become a foundation for success in business.
Stories, facts and reasons for success about video marketing
Before we present this information to our readers, we would like to give a shout out to the people at Websitebuilder. It was their excellent research and infographic, which you can see by clicking on the link in the previous sentence, that provided our data for this post.
Timeline
The Spirit of Christmas was the first video to go viral on the internet in 1995. Soon afterwards, Real Network launched the first video streaming player.
The first video sharing website, shareyourworld.com, was launched in 1997.
Seven years later, Vimeo, the first video sharing website to support high-definition video, was launched in 2004.
YouTube was launched in February of 2005, and it reached one billion views per day in 2009.
In December of 2012, Gangnam Style was the first video to receive one billion views on YouTube.
Facebook Live was launched in 2016.
Video Usage
48 hours of video is uploaded every minute on YouTube.
In 2015, Netflix members from around the world streamed 42.5 billion hours of videos.
Currently, video content increases sharing on social media platforms at least 10 times.
On Facebook, 100 million hours of video are watched every day.
On Snapchat, 10 billion videos are watched daily.
On Twitter, videos are retweeted 6 times more than photo posts.
On Instagram, video posts and advertisements almost doubled in 2015 and have continued to rise.
On Pinterest, video posts increased by 60% in 2015-2016.
The growth of online videos
From 2010 to 2014, the average number of minutes people spent watching videos online doubled.
From 2011 to 2015, the average time spent watching videos online by US adults increased by 195%.
From 2012 to 2016, video views increased from 171 to 213 million.
YouTube
72% of marketers choose YouTube for video marketing.
YouTube is the highest video provider with 182.2 million unique viewers per month.
Around the world, average users spend approximately 9.5 minutes on YouTube per day.
With over 1 billion users, YouTube is increasing its watch-hour time by approximately 50% year after year.
Overview of video marketing
From 2015 to 2016, the amount of money companies spent on online video increased from 13 to 23 billion.
Facebook projects nearly 90% of its content will be in video format by 2018.
Of all internet traffic, experts project nearly 80% of it will be video traffic in 2019.
In 2016, approximately 96% of marketers invested in video marketing.
From 2015 to 2017, video ad spending in the US has increased by 67% (it will continue to rise).
Case studies
TutorVista increased conversions 86% by using video content on their landing pages.
TriHonda Dealers increased sales 29% by using video content in their marketing efforts.
Blinds.com increased orders by 68% and revenue by 92% using videos in their marketing.
Crazy Egg increased conversions 64% and revenue by 21K per month by using a video to explain their products and services.
Charity Water increased donations by $800,000 after using video content.
P&O Cruises increased bookings 950% by using videos in their email marketing.
Psychology of videos on viewers
15 second ads are the “sweet spot” with 54% ad recall and 42% message recall.
For established brands, 10 to 15 second ads are best with 55% aided ad recall (something reminded them).
On YouTube, 30 second ads are better than 15 second ads for brand favorability (amongst competitors).
The ideal length for a product video is less than 30 seconds.
Personalized video can increase conversion rates by over 29%.
Video content increases conversion rates in email marketing by 2-3 times.
73% of viewers are more likely to buy a product or service they are already thinking about buying after watching a video about it.
A 1% increase in active videos by a company is worth on average $13,000 in revenue per month.
Video brochures electrify video marketing
In this day and age, videos have taken the world by storm. People love them, and marketers who use them have been reaping great benefits for several years now.
For companies, video brochures provide outstanding ROI. They can normally be purchased for between $25 and $65 per unit, and they are excellent for promoting brands and showcasing products or services to targeted prospects.
Additionally, video brochures are exceptional for providing general information about companies and relaying information for training and educational purposes. Companies regularly use them for sales, fundraising, educating, training, recruiting, branding and many other purposes, and they’re becoming more and more popular with each passing month.
Truthfully, video brochures provide an ideal way for marketers to profit the most from video marketing.
To learn more about video brochures or how we can help your company with video marketing, contact us today.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.
